Saturday, September 15, 2012

Spotted Ratings, Friday 9/14/12: Shark Tankin' It


WHAT MATTERS:
  • If I'd done a formal The Question post on Shark Tank, I'd have said my pick came down to a struggle between two things: 1) the show was way up year-to-year last spring despite a brutal situation: super-low post-DST HUT levels and facing other legit unscripted shows; and 2) the early start means nobody is really seeing any ads on summer-plagued ABC, plus I haven't really seen any ads on the ESPN family of networks. (Now that I've typed all of that, guess I should've just done a formal post!) Looks like my instincts were pretty good, as Shark Tank upticked in finals to finish just above the year-ago premiere. The rest of ABC's unscripted lineup also did pretty great work, with Primetime: What Would You Do? and 20/20 also up year-to-year (especially the latter).
  • America's Next Top Model dropped in finals but still managed to hold onto the bounce it got from facing "Stand Up to Cancer" last week. By the super-low standards this show has set for itself, not bad.
  • Meanwhile, Fox threw away a leftover season one episode of Touch, which finished well below all the others. I've said I don't see the show working well on Friday, but I wouldn't read a ton into this one-off result, as it likely got virtually zero promotion since the show's not airing again for six weeks.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Shark Tank 6.40 1.8 n/an/a 1/1 +6% +200% +71% 2.24
Primetime: What Would You Do? 5.31 1.7 n/an/a 1/1 +6% +36% +113% 1.89
20/20 6.13 1.8 n/an/a 1/1 +50% +44% +89% 2.02
Undercover Boss (SR) 4.18 0.7 +40% -18% 1.10
CSI: NY (SR) 4.84 0.7 +17% -7% 0.93
Blue Bloods (SR) 4.92 0.6 +9% -20% 0.82
Guys with Kids (R) 2.99 1.0 +67% +43% 1.49
Go On (R) 2.81 0.9 +50% +29% 1.22
Grimm (R) 2.09 0.6 +50% -61% 0.79
Dateline Fri 3.85 0.9 n/an/a 1/1 -55% +0% -57% 1.18
Touch 3.07 0.7 -46%n/a 13/13 n/a +75% -18% 1.10
Bones (SR) 3.01 0.6 +20% +0% 0.82
America's Next Top Model 1.41 0.6 +0%n/a 1/4 n/a -8% +71% 0.82
Nikita (SR) 0.61 0.2 +0% -33% 0.20

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

The only CW pre-emption I found was on KMAX in Sacramento-- Giants at Diamondbacks. NBC's KNTV in SF had that game too, and WKYC in Cleveland had the Tigers at Indians.

I couldn't find any for ABC, but CBS's WTVF in Fairbanks had Star Wars: Revenge of the Sith.

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