Sunday, September 30, 2012

Spotted Ratings, Friday 9/28/12


WHAT MATTERS:
  •  It's been a hellish premiere week for pretty much everybody, so why would a lineup that was already collapsing late last season buck the trend? CSI: NY and Blue Bloods both returned down 25%+ year-to-year and only barely above the low points of their late-season meltdowns, but the worst news came sandwiched between the two with newbie Made In Jersey. Looks like we've found a spot for CBS to put their mid-season replacements.
  • Grimm had a pretty strong return to Friday, basically hitting its August Monday level, topping the night and seemingly helping boost Dateline.
  • ABC managed to tie CBS for the nightly lead at probably a fraction of the cost, sandwiching their unscripted shows with an encore of Last Resort that actually tied for second at 9:00. That's the same number that Pan Am and Revenge got in their Friday pilot encores last year.
  • The final season of Fringe debuted in predictably soft fashion, not even holding all of its The X Factor repeat lead-in.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Shark Tank 6.05 1.5 -6%n/a 3/3 n/a -6% +43% 1.73
Last Resort (R) 3.92 1.1 -29% +5% 1.27
20/20 4.11 1.3 -7%-27% 4/4 +30% -7% +24% 1.49
CSI: NY 9.11 1.3 n/an/a 1/1 -28% +18% -10% 1.73
Made in Jersey 7.82 1.1 n/an/a 1/1 n/a +10% -39% 1.30
Blue Bloods 11.22 1.5 n/an/a 1/1 -25% +114% -25% 1.71
Grimm (R) 2.82 0.7 +17% -18% 1.04
Grimm 5.32 1.6 +7%-22% 3/5 n/a +191% -9% 1.95
Dateline Fri 4.81 1.3 +30%+167% 1/3 -35% +37% -42% 1.42
The X Factor (R) 3.35 1.2 +50% -25% 1.62
Fringe 3.12 1.1 n/an/a 1/1 -27% +38% -24% 1.31
America's Next Top Model 1.19 0.5 +0%n/a 3/6 -29% -9% -17% 0.65
Nikita Prev (SR) 0.61 0.2 +0% -75% 0.22

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

I knew it. I had that sense from the commercials that no one was gonna wanna watch it. Glad to see that my CBS radar is still in good working order.

Spot said...

Winners: Teenage Mutant Ninja Turtles
Respectable: Shark Tank, Grimm, Last Resort (R)
Losers: all others

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