SpotVault - The New Normal (NBC) - 2012-13

The New Normal

Tuesdays, 9:30/8:30c, NBC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	9/10/2012	10:00	0:30	6.88	2.5	6	33.6	12.5	4.8	1.96	+27%
2	Tu	9/11/2012	9:30	0:30	6.96	2.5	7	32.4	6.7	3.4	2.05	+22%
3	Tu	9/18/2012	9:30	0:30	6.08	2.2	6	34.3	7.9	3.4	1.68	+31%
4	Tu	9/25/2012	9:30	0:30	5.09	2.0	5	36.0	11.0	2.7	1.67	+20%
5	Tu	10/2/2012	9:30	0:30	4.50	1.7	5	33.7	9.5	2.2	1.59	+7%
6	Tu	10/9/2012	9:30	0:30	4.86	2.0	5	37.1	9.7	2.7	1.54	+30%
7	Tu	10/23/2012	9:30	0:30	4.33	1.7	4	36.7	9.2	2.5	1.34	+27%
8	Tu	11/13/2012	9:30	0:30	4.66	1.8	5	35.7	8.2	2.2	1.49	+21%
9	Tu	11/20/2012	9:30	0:30	4.29	1.5	4	33.7	7.3	2.2	1.32	+14%
10	Tu	11/27/2012	9:30	0:30	4.04	1.7	4	37.1	9.7	2.5	1.34	+27%
11	Tu	12/4/2012	9:30	0:30	4.55	1.7	4	36.0	7.1	2.4	1.52	+12%
12	Tu	1/8/2013	9:30	0:30	3.23	1.3	3	35.1	7.7	1.5	1.41	-8%
13	Tu	1/15/2013	9:30	0:30	3.33	1.4	3	34.5	7.2	1.7	1.48	-5%
14	Tu	1/22/2013	9:30	0:30	3.28	1.2	3	34.6	7.6	1.3	1.37	-13%
15	Tu	1/29/2013	9:30	0:30	3.08	1.1	3	37.1	8.1	1.3	1.20	-8%
16	Tu	2/19/2013	9:30	0:30	2.80	0.9	2	35.3	8.5	1.1	1.11	-19%
17	Tu	2/26/2013	9:30	0:30	2.62	1.0	3	33.8	7.7	1.1	1.25	-20%
18	Tu	3/5/2013	9:30	0:30	2.44	0.9	2	36.7	9.2	1.1	1.09	-18%
19	Tu	3/19/2013	9:30	0:30	2.11	0.7	2	36.1	7.9	1.0	0.90	-23%
20	Tu	3/26/2013	9:30	0:30	3.32	1.3	4	37.5	8.6	1.9	1.25	+4%
21	Tu	4/2/2013	9:00	0:30	4.46	1.7	5	33.4	6.9	4.9	1.11	+53%
22	Tu	4/2/2013	9:30	0:30	3.39	1.4	4	38.2	7.5	1.8	1.29	+9%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					4.10	1.55		48%			1.41	+11%

2012-13 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

We

9/12/2012

10:30

0:30

3.80

1.3

4

29.1

6.4

2.2

1.21

+7%

2

Tu

3/12/2013

9:30

0:30

2.14

0.7

2

34.3

6.8

0.7

0.98

-29%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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