Friday, September 28, 2012

SpotVault - Modern Family (ABC) - 2012-13 Ratings





Modern Family
Wednesdays, 9/8c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1We9/26/20129:000:3014.445.51534.114.33.05.14+7%
2We10/10/20129:000:3012.084.81335.214.02.04.46+8%
3We10/10/20129:300:3012.314.91335.114.94.84.26+15%
4We10/17/20129:000:3012.284.71235.912.41.94.04+16%
5We10/24/20129:000:3012.524.91334.714.22.04.66+5%
6We10/31/20129:000:3010.624.21232.812.01.94.21-0%
7We11/7/20129:000:3012.434.81237.615.42.14.13+16%
8We11/14/20129:000:3011.894.61235.212.91.94.16+10%
9We11/28/20129:000:3012.014.71235.813.92.94.06+16%
10We12/12/20129:000:3010.944.21134.111.41.64.57-8%
11We1/9/20139:000:3012.044.71235.610.42.14.43+6%
12We1/16/20139:000:3011.014.31137.414.51.84.36-1%
13We1/23/20139:000:3010.834.21136.914.32.04.30-2%
14We2/6/20139:000:309.833.71035.013.21.74.11-10%
15We2/13/20139:000:3010.053.81032.913.11.74.62-18%
16We2/20/20139:000:3010.624.01134.813.11.94.40-9%
17We2/27/20139:000:3010.533.91034.412.61.74.35-10%
18We3/27/20139:000:309.093.2932.610.21.53.74-14%
19We4/3/20139:000:3010.884.21135.612.31.84.33-3%
20We4/10/20139:000:3010.383.81035.711.21.83.82-0%
21We5/1/20139:000:309.643.61033.511.21.54.10-12%
22We5/8/20139:000:309.023.3933.911.71.23.84-14%
23We5/15/20139:000:3010.033.71032.810.61.24.34-15%
24We5/22/20139:000:3010.013.71130.910.31.64.63-20%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
11.064.2348%-16%4.29-2%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1We11/21/20129:000:305.811.7530.08.12.21.76-4%
2Th11/22/20129:000:303.441.0329.513.31.11.40-28%
3We12/5/20129:000:308.362.9834.011.01.93.20-9%
4We12/19/20129:000:305.701.8532.77.81.02.16-17%
5We12/26/20129:000:305.461.7531.75.21.01.99-15%
6We1/2/20139:000:306.562.1537.610.31.32.12-1%
9We1/30/20139:000:306.142.2536.711.91.62.32-5%
10Su2/3/201310:000:301.360.4151.449.10.61.06-62%
11Su2/3/201310:300:301.720.6150.249.60.41.38-56%
12Tu2/12/201310:300:302.930.8233.86.31.20.89-10%
13We3/6/20139:000:306.162.1536.08.61.72.07+2%
14We3/13/20139:000:305.181.8532.28.71.42.17-17%
15We3/20/20139:000:305.421.8533.410.81.42.18-17%
16We4/17/20139:000:306.432.0534.18.51.72.13-6%
17We4/24/20138:300:304.381.4431.79.81.21.78-21%
18We4/24/20139:000:305.361.8534.79.41.41.99-10%
19We5/22/20138:300:305.681.6529.06.62.01.90-16%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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