Thursday, September 20, 2012

SpotVault - Primetime: What Would You Do? (ABC) - 2012-13





Primetime: What Would You Do?
Fridays, 9/8c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr9/14/20129:001:005.311.7628.04.02.01.80-5%
2Fr9/21/20129:001:004.521.5527.34.21.71.69-11%
3Fr10/5/20129:001:004.431.4528.25.11.81.54-9%
4Fr10/12/20129:001:004.601.4431.67.91.91.41-1%
5Fr10/19/20129:001:004.731.5528.06.72.11.69-11%
6Fr5/31/20139:001:003.881.3425.84.51.11.97-34%
7Fr6/7/20139:001:004.141.3426.14.21.41.86-30%
8Fr6/14/20139:001:003.911.2523.33.81.21.99-40%
9Fr6/21/20139:001:003.761.2425.53.61.11.80-34%
10Fr6/28/20139:001:003.741.1426.23.71.01.63-32%
11Fr7/5/20139:001:003.911.0424.93.31.21.53-35%
12Fr7/12/20139:001:003.861.1426.13.31.21.59-31%
13Fr7/19/20139:001:003.871.1425.83.51.01.65-33%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
4.201.2939%-13%1.70-24%

2012-13 Encore Ratings

Coming soon...

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

pre-2010-11 | 2010-11 | 2011-12

Recent Primetime: What Would You Do? posts

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