Sunday, September 30, 2012

SpotVault - Scandal (ABC) - 2012-13 Ratings





Scandal
Thursdays, 10/9c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th9/27/201210:001:006.742.1632.412.94.41.80+17%
2Th10/4/201210:001:006.562.0632.811.83.91.67+20%
3Th10/18/201210:001:006.171.9533.112.53.41.67+14%
4Th10/25/201210:001:006.112.0633.513.33.01.83+9%
5Th11/8/201210:001:006.061.9533.411.03.41.56+22%
6Th11/15/201210:001:006.022.0630.811.03.21.93+4%
7Th11/29/201210:001:006.642.2634.411.83.11.83+20%
8Th12/6/201210:001:007.392.5732.111.63.02.74-9%
9Th12/13/201210:001:007.142.4732.811.22.92.51-4%
10Th1/10/201310:001:008.372.8831.89.83.32.88-3%
11Th1/17/201310:001:007.932.6733.78.93.02.39+9%
12Th1/31/201310:001:008.092.7831.69.32.82.87-6%
13Th2/7/201310:001:008.142.8832.79.33.22.73+3%
14Th2/14/201310:001:008.022.7830.99.32.82.97-9%
15Th2/21/201310:001:007.682.7732.89.93.02.70+0%
16Th3/21/201310:001:008.512.7831.68.53.02.75-2%
17Th3/28/201310:001:007.972.6731.910.13.02.75-5%
18Th4/4/201310:001:008.042.6831.09.72.92.86-9%
19Th4/25/201310:001:007.902.8831.612.92.93.30-15%
20Th5/2/201310:001:008.072.6831.59.13.12.70-4%
21Th5/9/201310:001:008.873.2931.19.53.13.45-7%
22Th5/16/201310:001:009.123.2933.09.93.13.14+2%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
7.522.5042%+24%2.50-0%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th12/27/201210:001:002.880.7230.06.40.71.00-30%
2Th1/3/20139:001:002.920.7234.210.50.71.01-31%
3Th1/3/201310:001:003.640.9334.412.10.71.21-26%
4Th1/24/201310:001:005.571.7534.27.93.01.45+17%
5Th2/28/20139:001:003.350.9234.18.01.01.12-20%
6Th3/7/201310:001:003.601.0330.47.51.21.27-21%
7Th3/14/201310:001:003.861.1431.37.72.61.09+1%
8Th4/11/201310:001:003.530.9332.37.61.21.08-16%
9Th4/18/201310:001:003.310.8232.97.61.00.99-19%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

Current Season: Scandal

3 comments:

Spot said...

What do you think the final average of Scandal will be assuming it maintains its recent trend of upper 2's?

Spot said...

If it averages a 2.5 in the last seven eps, it'll end with a 2.40. For every 0.1 above that, add about 0.03 to the average (so a 2.6 final 7 would equal 2.43, 2.7 would equal 2.46, etc.)

Spot said...

Okay good, I hope it can end up with an 'A' seasonal grade! And I think The Big Bang Theory deserves an A+! Lol!

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