SpotVault - Scandal (ABC) - 2011-12

Scandal

Thursdays, 10/9c, ABC

2011-12 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Th	4/5/2012	10:00	1:00	7.33	2.0	6	34.1	5.5	2.9	2.13	-6%
2	Th	4/12/2012	10:00	1:00	7.28	2.0	6	35.4	4.6	2.9	1.95	+2%
3	Th	4/19/2012	10:00	1:00	7.21	2.0	6	38.3	4.4	3.4	1.62	+23%
4	Th	4/26/2012	10:00	1:00	6.86	2.0	6	35.7	5.0	3.5	1.99	+1%
5	Th	5/3/2012	10:00	1:00	6.69	1.9	5	35.2	5.1	3.4	1.81	+5%
6	Th	5/10/2012	10:00	1:00	6.43	1.9	6	34.7	5.2	3.4	1.85	+3%
7	Th	5/17/2012	10:00	1:00	7.33	2.3	7	34.4	5.5	4.2	2.19	+5%

2011-12 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

Mo

4/9/2012

10:00

1:00

6.21

1.3

4

36.3

5.8

3.0

1.22

+7%

Summer 2012 Encore Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Th	9/13/2012	10:00	1:00	2.49	0.6	2
2	Th	9/20/2012	10:00	1:00	2.99	0.9	3

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

More on these numbers here.

Yearly Index for 2011-12 | Next Season (2012-13)

Current Season: Scandal