Saturday, April 7, 2012

Spotted Ratings, Friday 4/6/12


WHAT MATTERS:
  • It was a relatively good Good Friday on network TV, with no discernible hit to overall viewing or to most of the individual shows. Only Fringe and the newsmagazines (with 20/20 still above average but down big from last week's Mega Millions-boosted ep) moved by any significant amount.
  • The Finder began its Friday run at less than half of its Thursday post-Idol average but appears Truly about in line with those episodes. This is what happens when you move from one of the easiest timeslots on TV to one of the toughest!

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank (R)4.411.338%+63%n/a+37%1/5-5%n/a1.80
Primetime: What Would You Do?4.911.642%+7%+0%+7%2/11+8%+23%1.92
20/205.141.537%-29%+7%+4%9/33+7%-6%1.82
Undercover Boss7.821.829%+0%n/a-22%8/9+22%n/a2.61
CSI: NY9.071.724%+6%+0%+2%4/15+4%-6%1.94
Blue Bloods10.921.720%+6%+6%-4%10/19-4%+0%2.08
Who Do You Think You Are?4.640.822%+0%n/a-27%7/8-21%n/a0.99
Grimm4.451.337%+8%+0%-18%15/16-15%+63%1.62
Dateline Fri4.091.031%-17%+8%-25%23/27-25%-23%1.16
The Finder4.031.135%-52%n/a-51%8/8-25%n/a1.47
Fringe3.011.042%-17%-8%-15%16/17-14%-9%1.13
Nikita (R)0.940.341%+0%n/a+6%1/7-44%n/a0.37
Supernatural (R)0.820.347%-25%+0%-14%6/11-60%+0%0.35

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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