Thursday, April 5, 2012

Spotted Ratings, Wednesday 4/4/12

  • NBC got an OK start out of Betty White's Off Their Rockers, which at least on premiere night improved the timeslot a bit over what Whitney's been doing. But the series premiere of Best Friends Forever joined the DOA pile and dropped big at 8:30.
  • Happy Endings finished off its season on a particularly ugly note, down two tenths to a new low, while One Tree Hill saw only a minor bounce (probably less than the 14% below, as the preliminary half-hours were 0.7/0.7/0.8/0.8) in its series finale.


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle (R)3.761.034%-9%n/a-21%15/17-63%n/a0.98
Suburgatory (R)3.621.242%+0%-9%-7%10/17-57%+20%1.46
Modern Family (R)4.911.847%-5%+0%-3%11/19-66%+50%1.96
Happy Endings3.671.759%-11%-5%-38%21/21-42%-6%1.73
Missing (R)3.541.036%+11%-11%-9%2/3-58%-41%0.84
Criminal Minds11.343.034%-6%+0%-13%18/19-14%+7%3.09
Off Their Rockers7.401.831%-31%n/a-31%2/2+2%n/a2.04
Best Friends Forever3.941.239%n/an/an/a1/1-16%-33%1.28
Rock Center2.970.834%+0%-13%-13%13/22-53%+14%0.78
American Idol Wed17.094.937%-8%n/a-14%14/14+14%n/a5.76
One Tree Hill1.430.872%+14%n/a+7%2/13+20%n/a0.89

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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