Friday, April 27, 2012

Spotted Ratings, Thursday 4/26/12


WHAT MATTERS:
  • May sweeps opened on a really sour note for CBS, as The Big Bang Theory was down several more ticks from what was already a season low three weeks ago, previously smokin' hot Person of Interest totally melted down and The Mentalist took a hit too. Usually CBS is pretty resilient to this sort of thing, but they had a really bad evening last year on NFL Draft night too.
  • As for the draft, its combined rating on ESPN and the NFL Network was up over 20% from last year (3.3 -> 4.0). The NFL Net grabbed a greater share of that audience this year, as its demo nearly doubled from last year (0.4 -> 0.7).
    • The troubles continue for Touch, fast plummeting out of "deserves renewal" territory. That's a low for itself but also below anything eventually Friday-exiled The Finder did after American Idol, though Idol is also weaker now than it was then.
    • This may be the week that makes me a believer in Scandal, as it posted its fourth straight 2.0 against the draft and the return of The Mentalist.
    • 30 Rock bumped up by just one tenth in its second live episode, a far cry from the massive bump (2.1 -> 3.1) it got the first time it tried this back in October 2010.

    FULL TABLE:

    Info Show Timeslot TRUE
    Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
    Missing6.981.426%+0%n/a-12%5/7-13%n/a1.65
    Grey's Anatomy9.453.345%+0%+0%-7%13/20-2%+136%3.50
    Scandal6.862.037%+0%+0%+0%1/4-18%-39%1.97
    The Big Bang Theory12.654.141%-7%n/a-19%22/22-19%n/a5.62
    Rules of Engagement8.172.539%+14%+64%-18%11/12-22%-39%2.54
    Person of Interest12.732.424%-20%-7%-19%20/20-19%-4%2.26
    The Mentalist12.032.223%-8%-20%-17%20/21-18%-8%2.37
    Community3.211.456%+8%n/a-13%13/17-10%n/a1.68
    30 Rock3.471.659%+7%+8%+3%4/18-10%+14%1.92
    The Office4.172.164%-5%+7%-26%22/22-24%+31%2.14
    Parks and Recreation3.171.665%-6%-5%-14%20/20-14%-24%1.43
    Awake2.210.846%-11%-6%-37%9/9-35%-50%0.75
    American Idol Thu14.874.034%+0%n/a-18%13/15-3%n/a5.28
    Touch6.431.938%-10%+0%-31%7/7-38%-53%1.38
    The Vampire Diaries2.221.163%+10%n/a-16%18/20-16%n/a1.42
    The Secret Circle1.150.556%+0%+10%-38%19/20-37%-55%0.35

    NOTE: I applied the NFL Draft number as competition for the whole evening, but my understanding is the draft rating and viewing inflation are more skewed toward the early picks. Since I don't have the actual breakdown, I can't account for this, so I would take the TRUE scores on this evening with something of a grain of salt.

    KEY (click to expand)
    Viewers - The total number of viewers (age 2+, in millions) that watched the program.
    A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
    Skew - Percentage of the total audience that falls in the 18-49 demo.
    Last - A18-49 percent difference from previous episode.
    Lead - A18-49 percent difference from lead-in program.
    LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
    Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
    Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
    Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
    TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

    (R) - Repeat.

    Much more detail on these numbers at the New Daily Spotted Ratings page.

    More Spotted Ratings in the Index.

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