Wednesday, April 18, 2012

Spotted Ratings, Saturday 4/14/12 (FINALS)


WHAT MATTERS: 
  • We knew not to expect much when ABC scheduled the first three hours of its Titanic miniseries on Saturday night, and the show met those non-expectations. It hit a 0.8 demo in five of the six half-hours (and a 0.7 at 8:30).
  • For the trivia buffs, Escape Routes dropped back to lowest-big-four-demo-ever territory, joining its debut from two weeks earlier (plus a July 4, 2009 episode of Kings) at the 0.2 level.
  • Fox had a significantly above-average NASCAR race and outrated the combined competition in each of the first three half-hours. On NASCAR evenings, Fox looks like a genius for scaling back Cops and going sports on Saturday. We'll see if that remains the case when baseball becomes the usual option.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Movie: Titanic p1-34.10.825%n/an/an/an/a-26%n/a0.95
CSI: NY (R)3.40.519%-29%n/a-52%9/9-29%n/a0.67
CSI: Miami (R)4.10.722%-36%-44%-33%7/9n/a+40%0.81
48 Hours Mystery5.71.227%+9%-13%+3%8/22+4%+71%1.61
Escape Routes1.00.226%-33%n/a-20%2/3-20%n/a0.14
The Firm1.90.320%+0%+0%-60%11/12-31%+50%0.42
Law and Order: SVU (R)3.50.726%+0%-40%-24%18/28n/a+133%1.02
NASCAR6.82.038%-5%n/a+16%2/4+96%n/a2.56

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

3 comments:

Spot said...

How do you know this? I've been looking for NASCAR demos and couldn't find any...

Spot said...

I just meant compared to the other primetime ones.

Spot said...

Oh, ok. That makes sense...

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