Wednesday, April 18, 2012

Spotted Ratings, Saturday 4/14/12 (FINALS)

  • We knew not to expect much when ABC scheduled the first three hours of its Titanic miniseries on Saturday night, and the show met those non-expectations. It hit a 0.8 demo in five of the six half-hours (and a 0.7 at 8:30).
  • For the trivia buffs, Escape Routes dropped back to lowest-big-four-demo-ever territory, joining its debut from two weeks earlier (plus a July 4, 2009 episode of Kings) at the 0.2 level.
  • Fox had a significantly above-average NASCAR race and outrated the combined competition in each of the first three half-hours. On NASCAR evenings, Fox looks like a genius for scaling back Cops and going sports on Saturday. We'll see if that remains the case when baseball becomes the usual option.


Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Movie: Titanic p1-34.10.825%n/an/an/an/a-26%n/a0.95
CSI: NY (R)3.40.519%-29%n/a-52%9/9-29%n/a0.67
CSI: Miami (R)4.10.722%-36%-44%-33%7/9n/a+40%0.81
48 Hours Mystery5.71.227%+9%-13%+3%8/22+4%+71%1.61
Escape Routes1.00.226%-33%n/a-20%2/3-20%n/a0.14
The Firm1.90.320%+0%+0%-60%11/12-31%+50%0.42
Law and Order: SVU (R)3.50.726%+0%-40%-24%18/28n/a+133%1.02

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.


Spot said...

How do you know this? I've been looking for NASCAR demos and couldn't find any...

Spot said...

I just meant compared to the other primetime ones.

Spot said...

Oh, ok. That makes sense...

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