Friday, April 6, 2012

Spotted Ratings, Thursday 4/5/12


WHAT MATTERS:
  • This evening began what is typically a viewing-depressed four-day Easter weekend, and the median week-to-week drop among originals was 10%. It doesn't look like the drop in overall viewing was that high (EDIT: a network press release says -5%), but it still explains at least part of the soft evening. On the high end of the droppers were NBC's Community and 30 Rock, both crashing by 20%+. In addition to the viewing hit, they probably also came back to reality after their miraculous holds last week against the return of The Big Bang Theory.
  • The "best" night week-to-week was probably had by ABC, where Missing was even and Grey's Anatomy was among the few shows down single-digits. But most important for them was the series premiere of Scandal, which dropped in finals to just 71% retention and 20% behind the mostly-Private Practice timeslot original average. That might be a touch better than Private Practice would've done on this night (because of the viewing depression), but still pretty underwhelming for a series premiere night.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Missing7.241.526%+0%n/a-13%3/4-9%n/a1.99
Grey's Anatomy8.192.844%-7%-29%-23%17/17-19%+87%2.80
Scandal7.332.035%n/an/an/a1/1-20%-29%2.21
The Big Bang Theory13.294.442%-6%n/a-13%21/21-13%n/a6.91
Rules of Engagement8.582.740%+0%-6%-17%7/9-18%-39%2.81
Person of Interest13.693.028%-9%+0%+2%9/19+2%+11%2.80
The Mentalist12.592.424%-11%-9%-10%19/20-11%-20%2.71
Community3.001.355%-24%n/a-22%14/14-18%n/a1.79
30 Rock2.791.255%-20%-24%-24%15/15-34%-8%1.43
The Office (R)2.511.051%-17%-20%+4%5/11-64%-17%0.85
Up All Night2.581.259%-8%-17%-37%23/23-38%+20%1.19
Awake2.560.945%-10%-8%-39%6/6-29%-25%1.00
American Idol Thu14.343.935%-11%n/a-23%12/12-6%n/a5.66
Touch7.152.341%-15%-11%-30%4/4-28%-41%1.72
The Vampire Diaries (R)1.060.448%+0%n/a+9%2/10-70%n/a0.50
The Secret Circle (R)0.840.461%+33%+33%+28%2/16-50%+0%0.36

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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