Thursday, April 26, 2012

Spotted Ratings, Wednesday 4/25/12


WHAT MATTERS:
  • The dull last day before May sweeps saw ABC's Apartment 23 drop more than a half point following a repeat of Modern Family in just its third episode on the air. I expected a 2.1 or 2.2, so this is a bit of a disappointment. But since it's still so early, I don't think it's something the show can't come back from. It looks basically equivalent to what Happy Endings did after repeats, maybe a tiny tad better. Revenge also took a noticeable dip, but again, I'll reserve any kind of larger judgment till after the whole lineup is back. I don't think either of these results are anything to crow about, but here's another take.
  • I guess I should mention that Rock Center was up 50%? No? Bueller?
  • The LA Complex did about the same (a little better in viewers) compared to the previous evening's premiere, which would suggest (along with the show's huge 8:30 drop) that the CW's local programming at 7:30 is doing much better. Remodeled did something similar in a Friday 8/7c test.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle (R)4.891.334%+0%n/a+4%9/19-52%n/a1.30
Suburgatory (R)4.391.441%+17%+30%+9%5/18-49%+8%1.49
Modern Family (R)5.832.248%+22%+17%+18%7/20-58%+57%2.33
Apartment 234.912.052%-23%-46%-27%3/3-30%-9%1.92
Revenge7.032.138%-9%-23%-18%17/18-11%+5%2.26
Survivor9.812.735%-4%n/a-7%10/11-12%n/a3.03
Criminal Minds (R)7.611.830%+6%-4%+8%6/17-47%-33%1.60
CSI (R)6.591.427%+250%+350%+3%10/15-49%-22%1.43
Off Their Rockers5.831.737%+6%n/a-11%3/5-3%n/a1.81
Best Friends Forever2.650.839%+0%+6%-17%3/4-41%-53%0.65
Rock Center3.700.931%+50%+0%+2%11/25-12%+13%0.90
Law and Order: SVU6.561.733%+6%+50%-12%14/19+2%+89%1.95
American Idol Wed16.874.836%+0%n/a-13%16/17+10%n/a5.30
The LA Complex (R)0.690.356%n/an/an/a1/1-57%n/a0.26
America's Next Top Model1.150.556%-17%-25%-13%5/8-23%+67%0.52

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

I did a quick survey of the top markets.

CW local programs at 7:30
16 Two and a Half Men
13 How I Met Your Mother
7 Big Bang Theory
5 Seinfeld, Family Guy
4 Simpsons, The Office
3 House of Payne, Judge Judy, other court shows
2 Family Feud, Friends, local news, Access Hollywood
1 America Now, 'Til Death (!), Meet the Browns, That '70s Show, Entertainment Tonight, King of the Hill, My Name Is Earl, TMZ, Dr Oz, Millionaire?

Wouldn't surprise me to see CBS sitcom reruns do better than CW's typical 0.5 rating.

Spot said...

Yeah, from what I've seen of CW 7:00 hour numbers, they're like 35-40% of what the big four averages in households. It's probably noticeably higher than that in 18-49 since the big four has all the Wheel/Jeopardy affiliates.

Really makes you wonder if the new shows would be better off at 8:00 than airing after a primetime program.

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