Wednesday, April 4, 2012

Spotted Ratings, Saturday 3/31/12 (FINALS)


WHAT MATTERS:
  • CBS had a nice Final Four night as the Ohio State/Kansas nightcap was up a tick from last year's UConn/Kentucky game in the same timeslot. The overrun number below is only for the last half hour of Kentucky/Louisville (don't know the whole game number), but it's up about 10% from the last half hour of the year-ago Butler/VCU.
  • NBC premiered Ford-subsidized reality show Escape Routes at the lowest 18-49 levels in the history of the big four networks, tying with NBC's Kings on 7/4/09. Yeesh.
  • Cops came back for Fox, and while the 8/7c original tied a season low, it was Truly about average (as this was its first airing post-DST). Combined with a Bones repeat, the night about doubled the week-ago Q'Viva! The Chosen numbers.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
Shark Tank (R)2.70.838%-38%n/a-20%3/4n/an/a0.90
20/20: My Extreme Affliction3.20.936%-18%-11%-21%4/4-21%+13%1.02
NCAA Basketball Overrun18.56.142%n/an/an/a1/1n/an/a8.95
NCAA Basketball Bridge13.34.442%n/an/an/a1/1+529%-28%4.76
NCAA Basketball16.65.542%+49%+19%+153%1/11+375%+25%6.07
Escape Routes1.10.223%n/an/an/a1/1n/an/a0.12
The Firm2.20.317%-25%-33%-63%11/11-33%+50%0.40
Law and Order: SVU (R)3.40.726%+0%-25%-26%18/26n/a+133%0.82
Cops3.21.040%-29%n/a-23%16/20-4%n/a1.30
Cops (R)3.81.344%+30%+0%+10%2/7+13%+30%1.61
Bones (R)2.70.838%-27%+18%-31%6/6-7%-38%0.68

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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