Thursday, April 12, 2012

Spotted Ratings, Wednesday 4/11/12


WHAT MATTERS:
  • Don't Trust the B---- in Apartment 23 had a pretty similar premiere to that of Happy Endings in the same situation a year ago. The 69% premiere night retention is a little behind that of cancelled Mr. Sunshine (Yay.) (3.7 out of a 5.1, 73%) and eventually renewed Endings (2.8 out of a 3.9, 72%). One positive in this comparison is this show had to face Idol on night one, where Endings faced Breaking In last year. So... too early to tell!
  • Week two of Off Their Rockers on NBC dropped to about Whitney levels in the demo. Could be worse, for sure. Best Friends Forever dropped to Bent levels. Yeesh. The return of Law and Order: SVU picked up a tick and more than tripled its egregious Rock Center lead-in but just barely beat a Revenge recap.
  • CBS had its second straight fairly soft evening as Survivor continues to dip and CSI, which has jumped all over the place this winter/spring, had a big downward jump this week with SVU back.

FULL TABLE:

Info Show Timeslot TRUE
Viewers A18-49 SkewLast LeLa Avg Rank Tavg Lead
The Middle7.062.138%+0%n/a-24%18/19-23%n/a2.40
Suburgatory6.042.144%+0%+0%-25%17/18-25%+0%2.14
Modern Family10.354.252%-7%+0%-22%18/18-21%+100%4.81
Apartment 236.912.954%n/an/an/a1/1+1%-31%2.57
Revenge (R)5.601.637%+78%+53%+72%1/8-32%-45%1.07
Survivor9.912.735%-4%n/a-8%9/9-13%n/a3.05
Criminal Minds11.813.032%+0%-4%-13%18/20-13%+11%3.07
CSI9.942.431%-17%+0%-13%20/20-14%-20%1.82
Off Their Rockers6.061.634%-11%n/a-27%3/3-9%n/a1.74
Best Friends Forever2.780.941%-25%-11%-25%2/2-37%-44%0.76
Rock Center2.620.524%-38%+29%-45%23/23-53%-44%0.44
Law and Order: SVU5.571.739%+6%-29%-14%14/17+2%+240%1.56
American Idol Wed16.815.038%+2%n/a-11%13/15+16%n/a5.62
America's Next Top Model Spring (R)0.870.459%+33%n/a+33%1/4-42%n/a0.39
America's Next Top Model1.080.559%-29%-43%-14%4/6-24%+25%0.52

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
Tavg - A18-49 percent difference from its timeslot's previous original entertainment average this season.
TRUE - True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. (Note: these are PRELIMINARY TRUE calculations. Finals come next week.)

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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