Tuesday, April 24, 2012

First Two Weeks, NYC 22

NYC 22 (CBS)

The last scripted premiere on the big four in 2011-12 was CBS cop show NYC 22. It was also one of the least, managing just a 1.5 demo on premiere night. It actually dropped noticeably out of what was previously CBS' weakest weeknight program, The Good Wife (1.8). In other words, this was a disastrous start on the network with the highest standards for scripted newbies.

That meant week two was in "need a miracle" mode, and the miracle did not materialize. The show dropped just one tenth (or 7%) but that left it at a horrible 1.4. Lead-in The Good Wife was actually up a tick (to 1.9). And the show didn't even face any scripted series competition on broadcast.

As far as I could tell, the angle CBS was working in the very generic promos was, "This is a cop show." For those frustrated by this network's continued success, I guess it's nice to know they have to work a little harder than that to get people to show up. This show is only scheduled for two more regular season airings, and it might not even get through both of those. It will certainly not be in consideration for a second season on a network where timeslots are so slim.

"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line all of these numbers up to do an objective analysis in what I call "the system."

1 comment:

Spot said...

Actually the angle I was getting was "This is a cop show produced by Robert De Niro. If you like his name, you'll like the show".

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