Friday, September 28, 2012

SpotVault - The Middle (ABC) - 2012-13 Ratings





The Middle
Wednesdays, 8/7c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1We9/26/20128:001:009.162.9931.710.8n/a2.88+1%
2We10/3/20128:000:307.722.2731.59.8n/a2.12+4%
3We10/10/20128:000:307.902.4831.110.3n/a2.39+0%
4We10/17/20128:000:308.392.5832.28.7n/a2.23+12%
5We10/24/20128:000:308.802.6831.410.4n/a2.55+2%
6We11/7/20128:000:309.042.7834.012.3n/a2.43+11%
7We11/14/20128:000:308.792.6832.810.2n/a2.35+11%
8We12/5/20128:000:307.982.3733.610.1n/a2.33-1%
9We12/12/20128:000:307.292.1732.79.5n/a2.20-5%
10We1/9/20138:000:308.392.4734.17.5n/a2.16+11%
11We1/16/20138:000:308.212.3733.610.1n/a2.33-1%
12We1/23/20138:000:308.552.5734.910.5n/a2.37+5%
13We2/6/20138:000:308.212.3733.09.6n/a2.36-2%
14We2/13/20138:000:307.721.9629.99.9n/a2.35-19%
15We2/20/20138:000:308.272.3732.410.4n/a2.50-8%
16We2/27/20138:000:307.972.1632.110.3n/a2.33-10%
17We3/27/20138:000:306.901.8630.08.7n/a2.15-16%
18We4/3/20138:000:307.222.0630.99.3n/a2.29-13%
19We4/10/20138:000:307.552.0629.38.8n/a2.48-19%
20We5/1/20138:000:307.412.0728.79.2n/a2.59-23%
21We5/8/20138:000:306.801.8629.610.1n/a2.28-21%
22We5/15/20138:000:306.761.9729.27.6n/a2.28-17%
23We5/22/20138:000:307.702.0728.06.7n/a2.51-20%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
8.002.2736%-13%2.39-5%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1We12/19/20128:000:305.021.3431.06.5n/a1.39-6%
2We12/26/20128:000:304.541.0332.44.5n/a0.94+7%
3We1/2/20138:000:306.611.8534.69.5n/a1.72+5%
4Tu1/8/20138:300:304.861.5434.88.21.71.50-0%
5We1/30/20138:000:305.511.3432.810.2n/a1.41-8%
6We3/6/20138:000:305.911.6534.09.2n/a1.57+2%
7We3/13/20138:000:304.751.3429.68.9n/a1.61-19%
8We3/20/20138:000:304.781.2430.38.8n/a1.43-16%
9Sa4/6/20138:000:302.10.4127.17.3n/a0.55-28%
10We4/24/20138:000:304.761.2430.69.2n/a1.42-16%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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