SpotVault - Modern Family (ABC) - 2011-12

Modern Family

Wednesdays, 9/8c, ABC

2011-12 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	9/21/2011	9:00	1:00	14.53	6.1	15	39.3	16.7	3.3	5.44	+12%
2	We	9/28/2011	9:00	0:30	13.45	5.7	15	38.5	15.4	3.3	4.88	+17%
3	We	10/5/2011	9:00	0:30	13.24	5.7	15	39.0	15.6	3.1	4.84	+18%
4	We	10/12/2011	9:00	0:30	13.65	5.9	14	39.7	14.3	3.1	4.76	+24%
5	We	10/19/2011	9:00	0:30	13.04	5.7	14	39.3	15.7	3.1	4.80	+19%
6	We	11/2/2011	9:00	0:30	13.37	5.7	14	38.3	15.3	3.1	4.96	+15%
7	We	11/16/2011	9:00	0:30	12.91	5.6	14	39.7	15.1	2.9	4.57	+23%
8	We	11/23/2011	9:00	0:30	12.72	4.6	13	35.2	9.5	2.5	3.97	+16%
9	We	12/7/2011	9:00	0:30	12.20	5.1	13	40.0	14.0	2.8	4.68	+9%
10	We	1/4/2012	9:00	0:30	14.03	5.7	14	38.8	9.7	2.9	4.55	+25%
11	We	1/11/2012	9:00	0:30	12.12	5.1	13	39.6	10.7	2.9	4.18	+22%
12	We	1/18/2012	9:00	0:30	11.89	5.1	12	40.5	17.0	2.5	5.15	-1%
13	We	2/8/2012	9:00	0:30	12.90	5.5	14	39.1	12.9	2.6	5.03	+9%
14	We	2/15/2012	9:00	0:30	11.20	4.7	12	38.5	15.0	2.4	4.91	-4%
15	We	2/22/2012	9:00	0:30	11.54	4.8	12	38.9	14.0	2.3	4.77	+1%
16	We	2/29/2012	9:00	0:30	11.63	4.8	12	39.4	14.2	2.3	4.67	+3%
17	We	3/14/2012	9:00	0:30	10.60	4.5	12	35.9	14.0	2.1	5.19	-13%
18	We	4/11/2012	9:00	0:30	10.35	4.2	11	38.3	13.4	2.1	4.31	-2%
19	We	4/18/2012	9:00	0:30	10.21	4.1	11	35.0	11.9	2.0	4.67	-12%
20	We	5/2/2012	9:00	0:30	10.06	4.1	11	37.7	13.2	2.0	4.31	-5%
21	We	5/9/2012	9:00	0:30	10.58	4.4	12	36.4	13.1	2.1	4.83	-9%
22	We	5/16/2012	9:00	0:30	9.36	3.9	11	35.8	13.6	1.8	4.58	-15%
23	We	5/23/2012	9:00	0:30	10.07	4.1	11	37.5	13.5	2.1	4.37	-6%

2011-12 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Fr	9/23/2011	8:00	0:30	3.93	1.0	4	26.5	5.3	n/a	1.17	-15%
2	Fr	9/23/2011	8:30	0:30	3.80	1.1	4	29.0	5.8	1.0	1.35	-18%
3	Fr	9/30/2011	8:00	0:30	3.78	1.1	4	27.4	5.2	n/a	1.22	-10%
4	Fr	10/7/2011	8:00	0:30	3.40	0.9	3	28.3	5.1	n/a	0.95	-5%
5	Fr	10/14/2011	9:00	0:30	3.67	1.3	4	31.6	6.0	1.4	1.46	-11%
6	We	10/26/2011	9:00	0:30	11.31	4.5	12	37.6	9.4	3.4	3.30	+37%
7	We	11/30/2011	9:00	0:30	7.16	2.6	7	36.9	10.7	1.7	2.41	+8%
8	We	12/14/2011	9:00	0:30	6.64	2.3	6	38.6	10.8	1.6	2.37	-3%
9	We	12/21/2011	9:00	0:30	6.40	2.2	6	34.0	8.5	1.5	2.58	-15%
10	We	12/28/2011	9:00	0:30	5.56	1.9	5	38.8	6.2	1.4	1.78	+7%
11	Tu	1/24/2012	10:30	0:30	3.67	0.9	2	41.3	3.3	1.4	0.86	+5%
12	We	1/25/2012	9:00	0:30	6.50	2.5	6	39.7	11.5	1.4	2.54	-2%
13	We	2/1/2012	9:00	0:30	7.64	2.7	7	37.5	9.0	1.2	2.79	-3%
14	Su	2/5/2012	10:00	0:30	2.87	1.1	2	50.8	31.5	0.5	1.82	-39%
15	Su	2/5/2012	10:30	0:30	3.00	1.1	3	43.7	18.8	1.1	1.51	-27%
16	We	3/7/2012	9:00	0:30	6.14	2.4	6	38.0	11.4	1.5	2.58	-7%
17	We	3/21/2012	9:00	0:30	5.63	2.0	6	34.6	12.1	1.3	2.58	-23%
18	We	3/28/2012	9:00	0:30	5.28	1.9	5	35.0	10.5	1.2	2.35	-19%
19	We	4/4/2012	9:00	0:30	4.91	1.8	5	36.9	11.8	1.2	2.16	-17%
20	We	4/25/2012	9:00	0:30	5.83	2.2	6	37.4	10.1	1.4	2.38	-7%
21	We	5/23/2012	8:30	0:30	6.00	2.1	6	32.9	11.2	2.0	2.52	-17%

Summer 2012 Encore Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	We	5/30/2012	9:00	0:30	4.43	1.5	4
2	We	5/30/2012	10:30	0:30	2.65	1.1	3
3	We	6/6/2012	9:00	0:30	4.28	1.4	4
4	We	6/6/2012	10:30	0:30	2.14	0.8	2
5	We	6/13/2012	9:00	0:30	4.19	1.4	4
6	We	6/20/2012	9:00	0:30	4.62	1.5	5
7	We	6/27/2012	9:00	0:30	3.81	1.3	4
8	We	6/27/2012	9:30	0:30	3.64	1.3	4
9	We	7/4/2012	9:00	0:30	2.24	0.8	3
10	We	7/4/2012	9:30	0:30	2.15	0.8	3
11	We	7/11/2012	9:00	0:30	3.72	1.4	4
12	We	7/11/2012	9:30	0:30	3.82	1.4	4
13	We	7/18/2012	9:00	0:30	3.94	1.4	4
14	We	7/18/2012	9:30	0:30	4.02	1.5	4
15	We	7/25/2012	9:00	0:30	3.75	1.3	4
16	We	7/25/2012	9:30	0:30	4.07	1.5	4
17	We	8/1/2012	9:00	0:30	2.93	0.9	3
18	We	8/1/2012	9:30	0:30	2.94	1.0	3
19	We	8/8/2012	9:00	0:30	2.94	1.2	3
20	We	8/8/2012	9:30	0:30	2.75	1.1	3
21	We	8/15/2012	9:00	0:30	3.61	1.3	4
22	We	8/22/2012	9:00	0:30	3.51	1.3	4
23	We	8/29/2012	9:00	0:30	3.88	1.3	4
24	We	9/5/2012	9:00	0:30	3.77	1.3	3
25	We	9/12/2012	9:00	0:30	3.69	1.3	4
26	We	9/19/2012	9:00	0:30	4.61	1.6	5

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

More on these numbers here.

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