Thursday, September 29, 2011

Spotted Ratings, Wednesday 9/28/11: Better with Suburgatory


WHAT MATTERS:
  • ABC saw post-premiere drops from all three of its week-ago shows, with The Middle probably the most unsettling of the three, but they still had a good night thanks to the very strong premiere of Suburgatory, which was up big from The Middle and was in a close race with Survivor for second at 8:30. That's a much better start than either of The Middle's previous companions in the 8:00 hour, Hank (2.1 on 9/30/09) and Better with You (2.5 on 9/22/10).
  • Leading out of Modern Family (down just 7% from last week's average and just 5% from what it got in the 9:00 half hour) was the season premiere of Happy Endings, which scored a series high but dropped 46% from Modern Family. Not quite sure yet what to make of that performance and probably need to see more.
  • At 10:00 ABC had Revenge, which dropped much less than expected (18%) considering its lead-in was three full points weaker. This is probably a very encouraging week two for the show. It was still within spitting distance of CSI and well ahead of Law and Order: SVU in the 10:00 race.
  • NBC saw further drops from Up All Night and Free Agents, the latter of which is probably gonna get canned later today.
  • The X Factor was down just three ticks from its 4.4 week-ago premiere. Not too bad, but the show remains a disappointment relative to expectations.
  • The CDub was on the upswing with H8R tying its high. I wonder if there were baseball preemptions? Apparently not! Congrats to H8R!

FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
The Middle 8.68 2.7 8 40% -13% n/a n/a -13% 2/2 2.80
Suburgatory 9.81 3.3 9 43% n/a +22% n/a n/a 1/1 3.38
Modern Family 13.45 5.7 15 54% -7% +73% +6% -7% 2/2 6.14
Happy Endings 7.25 3.1 8 55% n/a -46% n/a n/a 1/1 2.31
Revenge 8.54 2.7 7 40% -18% -13% -49% -18% 2/2 2.31
Survivor 10.71 3.2 9 38% +0% n/a n/a -4% 2/3 3.36
Criminal Minds 12.58 3.6 9 37% -12% +13% +0% -12% 2/2 3.51
CSI 11.76 3.1 8 34% -3% -14% -12% -3% 2/2 2.62
Up All Night 5.32 2.1 6 51% -13% n/a n/a -31% 3/3 2.10
Free Agents 3.07 1.0 3 42% -23% -52% -13% -41% 3/3 0.77
Harry's Law 7.63 1.2 3 20% +0% +20% -23% +0% 1/2 1.18
Law and Order: SVU 7.24 2.1 5 37% -13% +75% +0% -13% 2/2 1.97
X Factor Wed 11.86 4.1 11 44% -7% n/a n/a -7% 2/2 4.24
H8R 1.37 0.6 2 56% +50% n/a n/a +20% 1/3 0.57
America's Next Top Model 1.76 0.8 2 58% +14% +33% +50% +0% 2/3 0.80

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

3 comments:

Anonymous said...

Hi- Great blog! I'm looking for 2010 Fall premiere ratings and viewers only. Do you know of where I could find, either here or another source? A quick chart would help immensely.

Spot said...

Thanks! I only started posting daily ratings about 7 months ago so I think your best bet would be the forums at Sitcoms Online. Starting around here: http://www.sitcomsonline.com/boards/forumdisplay.php?f=27&page=21&order=desc

Anonymous said...

Thanks for the help!

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