Saturday, September 24, 2011

Spotted Ratings, Friday 9/23/11: A Gifted Meh


WHAT MATTERS:
  • Fox's Fringe returned in fairly uninspiring fashion, about in line with the average of its winter/spring 2011 run on Friday. It was significantly down from the 1.9 it brought to its Friday debut but up from the last six Friday eps. Fox got a similarly OK showing out of Kitchen Nightmares, which was also right in line with its early 2011 average.
  • CBS debuted newbie A Gifted Man in line with the year-ago debut of Medium, another relatively uninspiring but not terrible debut considering its brutal timeslot. The show skewed absolutely ancient with 9.3 million total viewers, meaning an estimated 19% of its audience was in the demo. That's the lowest percentage of any show thus far this season.
  • Elsewhere on CBS, CSI: NY and Blue Bloods were both solid if down a couple ticks year-to-year. Blue Bloods cracked a 2.0 on Friday for the first time since its second ep ever back on 10/1/10.
  • The disaster continues for the CDub, with Nikita down more than half from both its own year-ago Thursday premiere and from Smallville's year-ago rating in the timeslot. Supernatural was also down huge, dropping a half point from last year's premiere.
  • NBC got a great showing from Dateline, which more than doubled its lead-in and averaged a 2.0 demo on Friday for the first time in almost two years - since 12/11/09.
  • Same-week encores of Up All Night, Whitney, Modern Family and Revenge all did fine, with Revenge once again making big strides on the year-ago episode of The Whole Truth (whose Friday encore managed just a 0.7 last year).
FULL TABLE:


Viewers A18-49 Share Skew Last Lead LeLa Avg Rank TRUE
Modern Family (R) 3.93 1.0 4 33% n/a n/a n/a n/a 1/1 1.12
Modern Family (R) 3.80 1.1 4 37% +10% +10% +0% +10% 1/2 1.39
Revenge (R) 4.21 1.1 3 33% n/a +0% n/a n/a 1/1 1.26
20/20 3.34 1.0 3 38% -17% -9% +57% -17% 2/2 1.11
A Gifted Man 9.45 1.4 5 19% n/a n/a n/a n/a 1/1 1.72
CSI: NY 10.68 1.8 6 22% n/a +29% n/a n/a 1/1 2.14
Blue Bloods 12.06 2.0 6 21% n/a +11% n/a n/a 1/1 2.29
Up All Night (R) 3.11 0.8 3 33% n/a n/a n/a n/a 2/3 0.82
Whitney (R) 3.09 0.9 3 37% n/a +13% n/a n/a 1/1 1.15
Dateline Fri 7.24 2.0 6 35% n/a +122% n/a n/a 1/1 2.39
Kitchen Nightmares 3.90 1.6 6 53% n/a n/a n/a n/a 1/1 2.01
Fringe 3.48 1.5 5 55% n/a -6% n/a n/a 1/1 1.69
Nikita 1.85 0.6 2 42% n/a n/a n/a n/a 1/1 0.75
Supernatural 2.01 0.8 3 51% n/a +33% n/a n/a 1/1 0.96

KEY (with much more detail at the New Daily Spotted Ratings page):

Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Share - Adults 18-49 share. Percentage of US TV-watching adults 18-49 watching the program.
Skew - Percentage of the total audience that falls in the 18-49 demo.
Last - A18-49 percent difference from previous episode.
Lead - A18-49 percent difference from lead-in program.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Avg - A18-49 percent difference from the show's average demo for previous original episodes this season.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
TRUE - True Strength, a metric developed last summer that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.

(R) - Repeat.

More Spotted Ratings in the Index.

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