SpotVault - Gossip Girl (CW) - 2011-12

Gossip Girl

Mondays, 8/7c, The CW

2011-12 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	Mo	9/26/2011	8:00	1:00	1.37	0.7	2	37.9	13.5	n/a	0.58	+20%
2	Mo	10/3/2011	8:00	1:00	1.34	0.7	2	38.4	13.3	n/a	0.56	+26%
3	Mo	10/10/2011	8:00	1:00	1.27	0.6	1	37.6	12.4	n/a	0.49	+22%
4	Mo	10/17/2011	8:00	1:00	1.16	0.6	2	36.6	12.5	n/a	0.51	+18%
5	Mo	10/24/2011	8:00	1:00	1.36	0.7	2	37.2	12.9	n/a	0.58	+21%
6	Mo	11/7/2011	8:00	1:00	1.26	0.6	2	39.8	12.6	n/a	0.44	+35%
7	Mo	11/14/2011	8:00	1:00	1.24	0.6	2	39.2	12.2	n/a	0.45	+34%
8	Mo	11/21/2011	8:00	1:00	1.35	0.7	2	37.5	12.0	n/a	0.56	+25%
9	Mo	11/28/2011	8:00	1:00	1.32	0.6	2	38.7	10.3	n/a	0.43	+39%
10	Mo	12/5/2011	8:00	1:00	1.28	0.6	1	37.5	10.7	n/a	0.53	+13%
11	Mo	1/16/2012	8:00	1:00	1.29	0.6	2	40.5	13.4	n/a	0.49	+24%
12	Mo	1/23/2012	8:00	1:00	1.11	0.6	2	39.4	10.5	n/a	0.47	+28%
13	Mo	1/30/2012	8:00	1:00	1.39	0.7	2	36.3	10.4	n/a	0.64	+10%
14	Mo	2/6/2012	8:00	1:00	1.25	0.6	2	37.9	15.6	n/a	0.59	+2%
15	Mo	2/13/2012	8:00	1:00	1.13	0.5	1	37.1	14.5	n/a	0.50	+1%
16	Mo	2/20/2012	8:00	1:00	1.00	0.5	1	39.1	14.7	n/a	0.45	+11%
17	Mo	2/27/2012	8:00	1:00	1.11	0.5	1	37.2	16.2	n/a	0.52	-3%
18	Mo	4/2/2012	8:00	1:00	0.97	0.5	1	34.4	11.4	n/a	0.52	-4%
19	Mo	4/9/2012	8:00	1:00	0.98	0.5	1	35.2	12.9	n/a	0.52	-4%
20	Mo	4/16/2012	8:00	1:00	1.06	0.6	2	34.9	12.1	n/a	0.62	-3%
21	Mo	4/23/2012	8:00	1:00	0.99	0.5	1	34.4	10.9	n/a	0.51	-2%
22	Mo	4/30/2012	8:00	1:00	1.02	0.6	2	36.1	11.9	n/a	0.58	+4%
23	Mo	5/7/2012	8:00	1:00	0.83	0.4	1	33.3	11.7	n/a	0.45	-10%
24	Mo	5/14/2012	8:00	1:00	1.14	0.6	2	34.7	12.2	n/a	0.63	-4%

2011-12 Encore Ratings

Info

Ratings

Factors

Metrics

#

Day

Date

Time

Length

Viewers

A18-49

Share

PUT

bc

Lead

True2

Sitch

1

We

12/21/2011

8:00

1:00

0.63

0.2

1

31.3

7.2

n/a

0.22

-9%

2

Mo

1/9/2012

8:00

1:00

0.68

0.2

1

39.5

7.3

n/a

0.15

+32%

Summer 2012 Encore Ratings

Info					Ratings
#	Day	Date	Time	Length	Viewers	A18-49	Share
1	Mo	5/28/2012	8:00	1:00	0.52	0.2	1

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - Average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in.
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between TRUE and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.

More on these numbers here.

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