Sunday, October 14, 2012

SpotVault - Gossip Girl (CW) - 2012-13 Ratings





Gossip Girl
Mondays, 9/8c, The CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo10/8/20129:001:000.780.4139.517.70.40.41-3%
2Mo10/15/20129:001:000.780.4138.417.90.50.41-3%
3Mo10/22/20129:001:000.950.4140.716.60.40.39+3%
4Mo11/5/20129:001:000.660.3138.816.20.40.31-4%
5Mo11/12/20129:001:000.730.4139.316.00.50.38+4%
6Mo11/19/20129:001:000.720.4137.915.70.30.43-7%
7Mo11/26/20129:001:000.840.4137.715.20.40.41-3%
8Mo12/3/20129:001:000.790.3137.915.90.40.37-19%
9Mo12/10/20129:001:001.060.6138.714.70.60.64-6%
10Mo12/17/20129:001:001.550.8236.713.10.60.88-9%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
0.890.4463%-25%0.46-5%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Mo10/29/20129:001:000.620.3140.215.00.30.31-2%
2*Mo12/17/20128:001:001.280.6235.612.3n/a0.64-6%

*- Retrospective special

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

2007-08 | 2008-09 | 2009-10 | 2010-11 | 2011-12 | The War of 18-49

More SpotVault in the Index.

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