Wednesday, October 31, 2012

Spotted Ratings, Tuesday 10/30/12


WHAT MATTERS:
  • It might have seemed off-base when I suggested Ben and Kate and The Mindy Project were essentially the same show despite Mindy's considerable raw numbers advantage. But give them the same competition thanks to a two-hour The Voice and that's pretty much what you get. 8:00's Raising Hope and Ben and Kate were even, but New Girl and The Mindy Project each took a significant hit. Of course, it also probably didn't help Mindy that she'd been off for three weeks. And I'm not saying kill off any of the 9:00 comedies because of this atypical evening. Just saying this kinda illustrates that the normal Tuesday 8:00 situation is much tougher than the normal Tuesday 9:00 one. We'll see how it goes on the other side of yet another pre-emption for the election next week.
  • Speaking of comedies getting slammed against The Voice, ABC's Happy Endings and Apartment 23 took even bigger hits in their second weeks.
  • Week five of CBS Tuesday finally stopped the bleeding with NCIS, NCIS: Los Angeles and Vegas all even or up a little.
  • Not expecting finals adjustments as significant on Monday, but Sandy was still in play with 10/9c news specials on NBC (2.9 post-Voice) and ABC (1.3).

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Tue 11.49 1.8 -22%n/a 6/6 -36% -20% -27% 1.54
Happy Endings 4.31 1.4 -22%-22% 2/2 -59% -22% -42% 1.25
Apartment 23 3.25 1.2 -29%-22% 2/2 n/a -29% -56% 1.22
20/20 4.82 1.3 +0%-33% 6/9 +8% -10% -28% 1.18
NCIS 18.83 3.4 +6%n/a 3/5 -13% +5% -17% 3.08
NCIS: Los Angeles 16.28 2.8 +0%+6% 4/5 -18% +0% -24% 2.20
Vegas 10.75 1.7 +6%+0% 4/5 n/a +10% -32% 1.25
The Voice Tue 12.13 4.6 +7%n/a 2/8 n/a +45% +136% 3.91
NBC News Sandy Special 8.29 2.9 n/a +57% +205% 1.85
Raising Hope 4.05 1.7 +0%n/a 2/5 -32% +0% -54% 1.76
Ben and Kate 3.01 1.4 +0%+0% 4/6 n/a +0% -67% 1.31
New Girl 4.75 2.3 -15%+0% 6/6 -36% -15% -49% 2.06
The Mindy Project 3.12 1.5 -21%-15% 4/4 n/a -35% -67% 1.32
Hart of Dixie 1.41 0.6 +20%n/a 2/5 n/a +9% +71% 0.62
Emily Owens M.D. 1.03 0.3 +0%+20% 2/3 n/a +0% +0% 0.27

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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