Wednesday, October 3, 2012

SpotVault - Revenge (ABC) - 2012-13 Ratings

Sundays, 9/8c, ABC

2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch

*- Recap special

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

Current Season: Revenge


Spot said...

I admit that it's been a while since I have been through the pages in which you explain the true score. But shouldn't revenge get a lot of credit for facing stuff like the walking dead? Particularly this last airing, it had the huge gigantic walking dead finale, game of thrones premiere and bible finale. Besides, no lead in! Why are sunday numbers always so off? Because I like your metric most of the times, I am always interest to see what it shows, but with sundays I just find that it under-estimates the shows, when it should give them extra credit with the horrible setting that broadcasts in general face in sundays (except for sport events)

Spot said...

I'll address it this summer. I have a mechanism for cable competition but have traditionally only used it for cable sports events, and there it's only because they inflate overall viewing. I just decided to remain consistent till the end of the year, but it seems I will have to change it going forward.

Spot said...

Oh, ok, I didn't know that cable competition was not being counted. But then, what is driving down revenge numbers? Is is the high viewing numbers that come from sports events?

Spot said...

It's because Sunday has much more overall TV viewing than the other days. Sunday average 18-49 TV viewership this season (at least according to my estimates) is 38.2%, while the other weeknights are 35.4%, 35.0%, 34.5% and 33.1%. Since it's so much higher and there's no accounting for cable, the formula takes it to mean the night is much less competitive and the shows should be doing better.

Spot said...

Got it! Thanks for taking the time to explain it. I will be looking forward to the adjustments that you will be making to this!

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