Sunday, October 14, 2012

Spotted Ratings, Thursday 10/11/12


WHAT MATTERS:
  • All the 8:00 shows on the big four were down week-to-week on an atypical debate night. The size of those drops varied but was around 10% on average. The only one that might mean something is the brutal three-tenths drop from week three of Last Resort, but I can't rule out a bit of a rally when things are somewhat back to normal next week.
  • The CW ended up not dropping that much in finals, meaning they had a second straight really good night. The Vampire Diaries defied CW gravity and actually went up by a tick vs. last year's premiere, tied last season's high and also tied the two-years-ago premiere! The series premiere of Beauty and the Beast dropped by 25% from TVD, which was exactly as expected retention-wise. But since TVD exceeded my expectations by three or four ticks, BatB ended up looking pretty good. Score a victory for the CW's tactic of counter-programming the debates, but we'll have to see how the show deals with Grey's Anatomy and the rest of the 9/8c gang next week.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 6.89 1.6 -16%n/a 3/3 n/a -16% +33% 1.58
ABC Debate Analysis 6.06 1.4 n/a -30% -26% 1.19
The Big Bang Theory 14.23 4.5 -8%n/a 3/3 +0% -8% +0% 4.20
Two and a Half Men 11.35 3.5 -3%-8% 2/3 -44% -3% +40% 3.02
CBS Debate Analysis 5.93 1.6 n/a -36% -38% 1.36
30 Rock 3.40 1.3 -7%n/a 2/2 n/a -7% -13% 1.56
Up All Night 2.88 1.1 -21%-7% 4/4 -52% -21% -45% 1.26
NBC Debate Analysis 6.70 2.0 n/a +100% +43% 1.68
The X Factor Thu 8.43 2.9 -9%n/a 5/5 -28% -9% -22% 3.07
Fox Debate Analysis 4.14 1.5 n/a n/a n/a n/a
The Vampire Diaries 3.18 1.6 n/an/a 1/1 +7% +700% +33% 1.68
Beauty and the Beast 2.78 1.2 n/an/a 1/1 n/a +500% +41% 1.05

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

3 comments:

Spot said...

B&B adjusted to 1.2 and VD remained unchanged. I was surprised, even though Pittsburgh is a smaller market, around #24.

Spot said...

At 8PM big 4 are down 10% week-to-week this Thursday, but with CW included 5 broadcasters are actually 3% up.
CW huge 1.4 up w2w and TBS up 1.2 thanks to MLB game (entire game vs usual 8PM syndication comedies, I don't have numbers for 8PM portion of game), I suspect those two had snatched viewers from big 4.
Next week primetime baseball game is on Fox, so there's room for TBBT to bounce back, and maybe some other shows will too (though I'm afraid this is ceiling for both TVD and 30 Rock). I mean, Fox and TBS combined for 4.6 rating, there is no way it happens again next week. More like 2.6 combined, and 2 rating points left on the table for other networks to grab.

Spot said...

TVD is BEAST

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