Wednesday, October 3, 2012

Spotted Ratings, Tuesday 10/2/12: Bluesday


WHAT MATTERS:
  • If Fox's Tuesday comedy lineup was a disappointment last week, it was pretty close to disaster this week. New Girl held up, but Raising Hope came back only about equal to its post-DST 8:00 level last year. Newbies Ben and Kate and The Mindy Project each shed 20%+; B&K actually has a slightly higher prelim True2 score than Mindy now that it has a worse lead-in, but that's just splitting hairs; they're both not looking that promising.
  • CBS saw already modest Vegas follow up last week's big drop at the half with a big 20% drop in week two, while last week's strong NCIS pair shed 10%ish apiece.
  • NBC began the night with a The Voice clips show that only got about 70% of the typical blind auditions numbers. That led to 15-20% drops for recently back-nined Go On and The New Normal.
  • Round out the big four ugliness with ABC, where Private Practice dropped 16% in week two.
  • The CW joined the 2012-13 entertainment programming game with the second season premiere of Hart of Dixie, which was down a tick from the year-ago series premiere but better than any of its results in 2012. But that was of no help to summer leftover The Next on a special night.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars (R) 8.29 1.4 -20% -24% 1.35
Dancing with the Stars Tue 12.03 2.1 +0%n/a 1/2 -28% -16% -28% 1.93
Private Practice 6.01 1.6 -16%+0% 2/2 -43% -16% -14% 1.50
NCIS 18.87 3.7 -10%n/a 2/2 -12% -11% -12% 3.63
NCIS: Los Angeles 14.91 3.1 -9%-10% 2/2 -14% -9% -14% 2.38
Vegas 12.11 2.0 -20%-9% 2/2 n/a -20% -22% 1.72
The Voice Tue 8.48 3.0 -29%n/a 5/5 n/a -28% +40% 3.05
Go On 5.82 2.1 -22%-29% 4/4 n/a -22% -9% 1.60
The New Normal 4.50 1.7 -15%-22% 5/5 n/a -15% -29% 1.51
Parenthood 4.45 1.6 -11%-15% 4/4 -27% -11% -29% 1.56
Raising Hope 3.90 1.7 n/an/a 1/1 -45% -39% -53% 1.87
Ben and Kate 3.32 1.6 -24%-39% 2/2 n/a -24% -57% 1.64
New Girl 4.99 2.8 +0%-24% 1/3 -38% +0% -38% 2.41
The Mindy Project 3.68 1.9 -21%+0% 2/2 n/a -21% -34% 1.56
Hart of Dixie 1.53 0.7 n/an/a 1/1 -13% +250% -18% 0.77
The Next 0.63 0.3 +0%+133% 1/6 n/a +50% -67% 0.25

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

We just entered October and already FOX's comedy block is a shambles. Those are the same kinds of numbers that cause people to make fun of NBC's Thursday. I really can't believe that Mindy isn't doing better behind New Girl. I thought it would be a match made in heaven between the optimistic Jess and the more cynical Mindy.


NBC's aren't great, but a higher Voice next week should help. But you can forget about moving them to Thursdays. No self-starters here.


ABC's going to have to go back to the drawing board, because DWTS isn't going to cut it anymore. And with the lead actress leaving, I imagine Private Practice will end with this last batch of episodes. It's not too late to abandon their "second-tier comedies boosted by Dancing, and later four second-tier comedies" strategy. They could just slide a couple dramas there and try TGIF.


Vegas dropped, as I said, and is already looking bubbly a couple weeks in. NCIS, while past its peak, is still strong, and LA pulls about the same all the time.

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