Tuesday, October 23, 2012
The CW's Arrow had a strong premiere night, with over four million viewers, a 1.3 A18-49, and a 1.1 A18-34 rating. It skewed pretty old by the CW's standards, but it certainly proved that the network can bring a broader audience in to sample a new show. The 1.3 was about on par with CW drama premieres in the last few seasons, but considering it didn't have a huge lead-in and considering the CW entertainment average dropped 23% last season, 1.3 feels like a pretty big win.
If week one was promising, week two was very promising, as Arrow held its entire 1.3 A18-49 rating and only really only dropped among the older set (from 4.14 million viewers to 3.55 million). That put it in a tie with The Vampire Diaries for the network's highest-rated show of the week in the demo, and it was the first time a second episode got that high on the CDub since The Vampire Diaries.
Week two already bought the show a pickup for the full season. Promising week twos can be deceiving; the shows often end up settling lower even with full week two retention. But this show has miles and miles to drop before it's in any kind of trouble. If the CW as a network gets renewed for 2013-14, Arrow looks like a pretty sure bet to be part of it. Renew.
"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line up all of the premiere and week two drop numbers together.