Sunday, October 28, 2012

SpotVault - Nikita (CW) - 2012-13 Ratings





Nikita
Fridays, 9/8c, CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr10/19/20129:001:000.950.3128.06.70.60.33-10%
2Fr10/26/20129:001:000.810.2129.86.00.40.22-10%
3Fr11/2/20129:001:001.140.3130.77.00.40.33-9%
4Fr11/9/20129:001:000.860.3131.76.60.50.30+1%
5Fr11/30/20128:001:001.200.4130.25.3n/a0.40+1%
6Fr12/7/20128:001:001.190.4129.45.9n/a0.49-18%
7Fr1/18/20138:001:001.270.4128.95.5n/a0.49-19%
8Fr1/25/20138:001:001.530.5232.54.9n/a0.50-0%
9Fr2/1/20138:001:001.230.4128.35.3n/a0.51-21%
10Fr2/8/20138:001:001.340.5230.35.2n/a0.57-12%
11Fr2/22/20138:001:001.240.3130.55.4n/a0.34-12%
12Fr3/1/20138:001:001.010.3127.35.1n/a0.40-25%
13Fr3/8/20138:001:001.370.3129.25.0n/a0.36-17%
14Fr3/15/20138:001:001.210.4126.64.6n/a0.54-26%
15Fr3/29/20138:001:001.220.4127.84.6n/a0.51-22%
16Fr4/5/20138:001:001.230.3124.94.3n/a0.45-33%
17Fr4/12/20138:001:001.150.3126.24.0n/a0.41-27%
18Fr4/19/20138:001:000.970.3129.86.6n/a0.37-18%
19Fr4/26/20138:001:000.950.3126.05.7n/a0.43-31%
20Fr5/3/20138:001:001.030.2126.83.9n/a0.27-25%
21Fr5/10/20138:001:001.010.2123.44.0n/a0.32-38%
22Fr5/17/20138:001:001.000.4123.34.4n/a0.65-38%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
1.130.3438%-33%0.42-19%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr12/28/20128:001:000.940.2128.14.2n/a0.25-20%
2Fr1/4/20138:001:000.900.3128.46.3n/a0.39-23%
3Fr1/11/20138:001:000.910.3129.95.1n/a0.35-14%
4Fr1/18/20138:001:001.270.4128.95.5n/a0.49-19%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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