Monday, October 8, 2012

SpotVault - Hart of Dixie (CW) - 2012-13 Ratings





Hart of Dixie
Tuesdays, 8/7c, CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Tu10/2/20128:001:001.530.7232.410.2n/a0.71-1%
2Tu10/9/20128:001:001.190.5133.011.1n/a0.50-0%
3Tu10/16/20128:001:001.400.6233.210.0n/a0.58+4%
4Tu10/23/20128:001:001.320.5232.911.7n/a0.52-3%
5Tu10/30/20128:001:001.410.6235.111.6n/a0.55+8%
6Tu11/13/20128:001:001.620.6234.010.7n/a0.57+5%
7Tu11/20/20128:001:001.230.5132.310.0n/a0.50-1%
8Tu11/27/20128:001:001.390.5134.711.9n/a0.47+6%
9Tu12/4/20128:001:001.600.5233.59.7n/a0.55-9%
10Tu12/11/20128:001:001.410.6233.39.8n/a0.67-10%
11Tu1/15/20138:001:001.370.6234.08.6n/a0.62-3%
12Tu1/22/20138:001:001.450.6235.37.3n/a0.56+7%
13Tu1/29/20138:001:001.320.5235.78.9n/a0.48+4%
14Tu2/5/20138:001:001.440.6233.39.0n/a0.65-8%
15Tu2/19/20138:001:001.370.5234.38.2n/a0.50-1%
16Tu2/26/20138:001:001.380.6232.49.1n/a0.68-12%
17Tu3/5/20138:001:001.500.6233.49.9n/a0.66-9%
18Tu4/9/20138:001:001.200.6230.910.7n/a0.77-22%
19Tu4/16/20138:001:001.300.5231.49.6n/a0.61-18%
20Tu4/23/20138:001:001.100.4132.810.4n/a0.46-14%
21Tu4/30/20138:001:001.200.5229.610.1n/a0.67-26%
22Tu5/7/20138:001:001.190.5230.910.1n/a0.63-21%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
1.360.5551%-14%0.59-6%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr10/5/20129:001:000.640.2128.25.10.40.23-14%
2Tu12/25/20128:001:000.700.2131.05.9n/a0.23-11%
3Tu1/1/20138:001:001.060.3140.38.6n/a0.23+29%
4Mo1/7/20138:001:000.790.3137.016.3n/a0.34-11%
5Tu1/8/20138:001:000.790.3134.68.4n/a0.30-1%
6Tu3/12/20138:001:000.750.2130.06.5n/a0.24-17%
7Mo3/18/20139:001:000.500.2038.211.40.40.23-12%
8Mo3/25/20139:001:000.420.1037.113.00.30.15-33%
9Mo4/1/20139:001:000.600.2134.711.30.30.27-25%
10Tu4/2/20138:001:000.690.3132.19.3n/a0.35-14%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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