Monday, October 15, 2012
ABC's 666 Park Avenue wasn't completely dead on arrival, but it was as close as could've been expected. On a night when two sophomore dramas had strong, above-3.0 nights for ABC, 666 Park led out with just a 2.1 demo. It only managed a tie with The Mentalist, which had a 1.4-point lead-in disadvantage.
And week two didn't bring any more promise, as 666 Park dropped 19% to a 1.7, though it actually held off an overrun-plagued The Mentalist for top drama option in the 10:00 hour. The only consolation for the show was that its lead-in Revenge was also down 19% in week two (from 3.2 to 2.6). But 666 Park remained at only about two-thirds of that show's demo numbers.
I thought Terry O'Quinn and Vanessa Williams playing roles that seemed rather in their wheelhouses would create a little more initial interest. This show is not a megabomb, but it seems pretty clear it's not going to be around for the long term. It's already behind the upper-1's pace that got GCB cancelled in this slot about six months ago, and ABC has several midseason drama options. Cancel.
"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line up all of the premiere and week two drop numbers together.