Wednesday, October 24, 2012

Spotted Ratings, Wednesday 10/17/12


WHAT MATTERS:
  • Start with the good: the CW's Arrow had a very promising week two, holding its week-ago demo rating completely and staying ahead of NBC's comedy duo. Back-nine time.
  • The bad? Almost everyone else. Nashville took a huge 29% tumble in week two. It's not Truly as bad as it looks because its lead-in was more than two full points weaker; the final True2s say it was down about 15%. But it's still pretty discouraging, because Revenge didn't drop nearly this much with a week two lead-in drop. ABC also underwhelmed at 9:30 with the premiere of Suburgatory, which had a seemingly better slot but was down more year-to-year than the other ABC comedy premieres. I'd argue the 20%+ drop from Chicago Fire was even worse than what Nashville did, though it too had little lead-in help as Law and Order: SVU lost a couple ticks from last week. Both shows fell well behind CSI at 10/9c even though that was down as well.
  • Both of the 10/9c newbies also lost head-to-head with FX's American Horror Story premiere (2.2), which was a relatively close second behind CSI. AHS is yet another buzzy cable drama on the rise, but unless it grows post-premiere it looks to remain a bit behind Sons of Anarchy on the FX totem pole. (Sons has settled at approximately this low-2's level this season.)
  • The weak new show results came despite a chaotic Wednesday on Fox, where they had rain-delayed baseball, a Ben and Kate repeat, an hour of original The X Factor and a partial The Mindy Project repeat before returning to baseball. The ratings for X ended up at only about two thirds of typical levels, but I wouldn't read much into that mess.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle 8.39 2.5 +4%n/a 2/4 -14% +4% -14% 2.23
The Neighbors 6.53 1.9 -5%+4% 3/4 n/a -5% -39% 1.63
Modern Family 12.28 4.7 -4%-60% 4/4 -20% -2% -19% 4.04
Suburgatory 7.54 2.8 n/an/a 1/1 -15% -43% -13% 2.03
Nashville 6.74 2.0 -29%-43% 2/2 n/a -27% -25% 1.72
Survivor 10.43 2.8 +0%n/a 4/5 -13% +0% -14% 2.50
Criminal Minds 11.81 3.1 +3%+0% 1/3 -18% +2% -18% 2.64
CSI 10.63 2.3 -12%+3% 3/3 -12% -12% -12% 1.94
Animal Practice 3.85 1.1 +0%n/a 3/4 n/a +0% -48% 1.02
Guys with Kids 4.41 1.4 +0%+0% 4/5 n/a +0% +0% 1.44
Law and Order: SVU 6.25 1.6 -11%+0% 3/3 -24% -9% +39% 1.58
Chicago Fire 5.85 1.5 -21%-11% 2/2 n/a -23% -29% 1.44
Ben and Kate (R) 3.46 1.2 -60% -52% 1.11
The X Factor Wed 6.34 2.3 -34%n/a 6/6 -32% -37% -15% 2.20
The Mindy Project (R) 4.70 1.7 -53% -50% 1.54
Arrow 3.55 1.3 +0%n/a 1/2 n/a -4% +271% 1.23
Supernatural 2.13 1.0 +0%+0% 1/3 +25% +0% +18% 0.84

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

7 comments:

Spot said...

Wow, I really thought Suburgatory would do better. Like at least a 3.0.
If Beauty and the Beast holds or mostly holds tonight, the back nine for that and Arrow will be coming tomorrow.

Spot said...

I believe that GWK got a 1.4 thus beating Arrow. But I guess for the full hour, Arrow won.

Spot said...

Nashville may be disappointing, but it's not a disaster. Yet. After all, only 3 (out of 9) ABC dramas currently on air did better in their latest airing. The other 5 matched Nashville or did worse.

Spot said...

Yes, I meant for the full hour, but thanks for the clarification.

Spot said...

I believe we all did. I personally can't get anything right in the frickin' game lately...

Spot said...

Me as well, I am getting them ALL wrong lol, it's so funny

Spot said...

I guessed right in the game because I've come to realize that Modern Family can do whatever it wants. A huge portion of its audience just will not watch any show around it. Nothing ABC puts at 8:30 or 9:30 has been able to get a 3.0 consistently for a while now, despite the mid-4s it puts up. That's got to be frustrating for ABC, though not as much as Nashville's plummet. Few shows got more promotion, but at the end of the day, it's a country-themed female-focused prime-time soap. A lot of people have a problem with one or many parts of that, and it's showing.

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