Monday, October 8, 2012

First Two Weeks, Partners

You could certainly argue that CBS' whole comedy lineup underpeformed on premiere Monday, but Partners in particular stuck out to the negative. The show premiered with just a 2.4 demo, dropping a full third of its How I Met Your Mother lead-in. That's probably already at a number where a repeat of The Big Bang Theory would do better in the short term.

All the CBS comedies then dropped a bit in week two, but the Partners drop was most severe. It took a relatively typical 13% drop to a 2.1. Its retention of HIMYM (3.3) got just a bit worse.

As with The Mob Doctor, the only real question here is how much of the Partners order gets to air. Though the raw numbers are worse, I don't see the show being quite as big a fail as How to Be a Gentleman simply because HIMYM is so much smaller as a lead-in. But I still think it's in a position where plenty of reasonable replacements could do better. I could see them using both their midseason replacements here; pull it at some point (if before November, plug in Big Bang Theory repeats), premiere Rules of Engagement in November and run it straight through, then launch Friend Me in the slot the day after the Super Bowl. The networks seem to be exercising extreme patience this season, and Made in Jersey's complete meltdown on Friday may be to Partners' benefit. So I don't want to put a date on when I think it's going. But I seriously doubt the show's getting extra episodes. Cancel.

"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line up all of the premiere and week two drop numbers together.


Spot said...

I think the networks really really don't want to be the first one to cancel anything, like I know no one ever does, but with NBC doing actually well, it definitely doesn't want to, and everyone else down it seems to be a bigger issue this year,

Spot said...

I think CBS should give post Super Bowl to 2 Broke Girls half hour episode followed by premiere of Friend Me (only if they are sure the show is really good). i guess this would boost whole Monday line-up out of this world.

Spot said...

the post Super Bowl slot*

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