Wednesday, October 24, 2012

Spotted Ratings, Thursday 10/18/12: Beauty and the Bust


WHAT MATTERS:
  • The CW's Thursday strength was fun while it lasted. Week two of Beauty and the Beast took a 42% punch in the gut against the return of nearly full-fledged scripted competition on broadcast. And The Vampire Diaries didn't fare much better, dropping 19% to a number more in line with the pre-premiere expectations.
  • The CBS Thursday Power Hour finally lived up to its name. The Big Bang Theory was the outright biggest scripted show of the week and tied The Voice as the #1 entertainment show. Perhaps even more importantly, Two and a Half Men rose to well above its previous results this season. But Person of Interest and the increasingly underwhelming Elementary were on the downside later in the CBS evening.
  • ABC might get adjusted somewhat due to a San Francisco NFL pre-emption, but either way the takeaway seems that Last Resort did not get much of a rally from last week's pre-debate numbers. And Grey's Anatomy took a second straight big drop.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 7.06 1.7 +6%n/a 3/4 n/a +6% +31% 1.77
Grey's Anatomy 9.69 3.4 -11%-11% 3/3 -6% +70% -4% 3.40
Scandal 6.17 1.9 -5%-11% 3/3 n/a +12% -17% 1.72
The Big Bang Theory 15.73 4.8 +7%n/a 3/4 +4% +7% +4% 4.54
Two and a Half Men 13.60 4.0 +14%+7% 1/4 -32% +14% +8% 3.44
Person of Interest 13.93 2.8 -7%+11% 3/3 +0% +40% +2% 2.48
Elementary 10.91 2.3 -8%-7% 3/3 n/a +28% -6% 2.23
30 Rock 3.04 1.2 -8%n/a 3/3 n/a -8% -29% 1.24
Up All Night 2.99 1.3 +18%-8% 3/5 -38% +18% -38% 1.49
The Office 4.28 2.1 -5%-7% 2/4 -36% +5% -36% 2.23
Parks and Recreation 3.46 1.6 -16%-5% 3/4 -24% -20% -20% 1.62
Rock Center 3.47 0.9 -10%-16% 4/5 n/a -55% -31% 0.96
NLCS 6.04 1.6 +0%n/a 2/3 n/a -34% -57% 1.65
The Vampire Diaries 2.91 1.3 -19%n/a 2/2 -7% -19% -10% 1.39
Beauty and the Beast 2.00 0.7 -42%-19% 2/2 n/a -42% -13% 0.62

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

TVD was adjusted up to a 1.3 and 2.91 million viewers

Spot said...

I was one of the optimists. I thought, "Well, if Arrow held, maybe B&tB would, too. It got a good sampling." NOPE! *sigh* I know you probably are too busy, but I would like to see whether there is a real lead-in effect. Right now, every day has one show that sticks out ratings-wise, for better or worse. Partners on CBS Monday. Voice on NBC Tuesday. Modern Family on ABC Wednesday. Now Beauty and the Beast on CW Thursday. Formerly Made in Jersey on CBS Friday, but still Shark Tank on ABC. Also, I'd like to see a time slot comparison. Only one show at 10 this week has broken 2.5, and the trend is definitely southward. If this is truly becoming the DVR hour, then what do ABC, CBS and NBC do?

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