Monday, October 1, 2012

Spotted Ratings, Sunday 9/30/12


WHAT MATTERS:
  • ABC premiere Sunday: great for the returnees, not s'much for the new show. Once Upon a Time and the Sunday premiere of Revenge were both just barely below their year-ago series premieres and wayyy ahead of their respective high-2 and low-2 levels from late last spring. Both shows did about 0.3 better than I expected, though most commenters were closer to the mark. Given those results, it's undoubtedly a slow start for 666 Park Ave at 10/9c. It was down about 30% from the year-ago Pan Am premiere despite having the same-sized lead-in.
  • NFL overrun-infused Fox saw a nearly-even return from The Simpsons, but it quickly soured from there, as the rest of the animation was down in the general 15-20% vicinity vs. the year-ago occupants.
  • CBS was also soft with the returns of The Amazing Race, The Good Wife and the Sunday debut of The Mentalist. The first two were down in the same 15-20%ish range year-to-year, while The Mentalist took a bit bigger hit in its first run at the Sunday 10:00 death slot.
  • NBC's great Giants/Eagles matchup sent Sunday Night Football up a bit despite the competition.
  • There was some ratings interest on Showtime, where Dexter (1.3) remains another of those cable serials that keeps growing and growing and growing. It was up two tenths year-to-year to yet another best-ever level. Emmy-sweeping Homeland (0.7) came back about equivalent to last season's finale numbers, but that meant massive growth (more than 50%) from last year's series premiere.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Once Upon a Time (R) 6.04 1.9 +65% +52% 2.02
Once Upon a Time 11.36 3.9 n/an/a 1/1 -3% -4% +70% 3.26
Revenge 9.74 3.2 n/an/a 1/1 -3% -23% -2% 2.78
666 Park Avenue 6.90 2.1 n/an/a 1/1 n/a -38% -32% 1.84
60 Minutes 11.52 1.7 n/an/a 1/1 -26% -81% -26% 2.08
The Amazing Race 9.40 2.5 n/an/a 1/1 -17% -14% -15% 2.22
The Good Wife 9.93 1.8 n/an/a 1/1 -18% +89% -16% 1.71
The Mentalist 11.06 2.1 n/an/a 1/1 -25% +100% -7% 2.05
Football Night in America p2 3.47 1.2 +0%n/a 2/4 -48% +0% -48% 1.64
Football Night in America p3 12.39 4.7 +27%+0% 3/4 +2% +15% +0% 3.73
Sunday Night Football 22.76 9.0 +3%+27% 3/5 +8% +2% +12% 6.70
NFL Overrun 22.32 8.5 -2%n/a 3/4 -10% +710% +9% 7.60
The Simpsons 8.08 3.8 n/an/a 1/1 -3% +138% -3% 2.15
Bob's Burgers 5.46 2.6 n/an/a 1/1 +37% +73% -16% 2.07
Family Guy 6.55 3.3 n/an/a 1/1 -20% +74% -20% 2.99
American Dad! 5.25 2.5 n/an/a 1/1 -17% +32% -17% 2.25

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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