Sunday, October 14, 2012

SpotVault - The Vampire Diaries (CW) - 2012-13 Ratings





The Vampire Diaries
Thursdays, 8/7c, The CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th10/11/20128:001:003.181.6534.312.4n/a1.53+5%
2Th10/18/20128:001:002.911.3431.711.4n/a1.39-6%
3Th10/25/20128:001:002.871.3431.611.9n/a1.41-8%
4Th11/1/20128:001:003.271.5434.913.6n/a1.45+4%
5Th11/8/20128:001:003.021.5434.213.7n/a1.50+0%
6Th11/15/20128:001:002.841.3433.812.0n/a1.27+2%
7Th11/29/20128:001:002.861.4434.112.3n/a1.36+3%
8Th12/6/20128:001:002.421.2332.911.8n/a1.42-15%
9Th12/13/20128:001:002.811.3432.011.4n/a1.58-18%
10Th1/17/20138:001:002.951.4434.912.1n/a1.50-7%
11Th1/24/20138:001:002.711.3434.311.7n/a1.42-9%
12Th1/31/20138:001:002.561.3434.713.3n/a1.46-11%
13Th2/7/20138:001:002.501.1334.013.5n/a1.29-15%
14Th2/14/20138:001:002.311.0331.012.0n/a1.31-24%
15Th2/21/20138:001:002.911.3434.012.1n/a1.46-11%
16Th3/14/20138:001:002.411.1430.910.8n/a1.40-21%
17Th3/21/20138:001:002.651.3431.08.8n/a1.55-16%
18Th3/28/20138:001:002.461.2429.17.8n/a1.54-22%
19Th4/18/20138:001:002.141.0330.89.2n/a1.23-18%
20Th4/25/20138:001:002.241.0329.912.9n/a1.41-29%
21Th5/2/20138:001:002.171.0329.710.1n/a1.33-25%
22Th5/9/20138:001:002.281.0329.710.4n/a1.34-25%
23Th5/16/20138:001:002.241.1329.111.2n/a1.55-29%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
2.641.2459%-4%1.42-13%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th11/22/20128:001:000.790.3128.810.4n/a0.37-18%
2Th12/20/20128:001:000.990.3132.08.6n/a0.34-13%
3Th12/27/20128:001:001.010.4132.15.7n/a0.42-5%
4Th1/3/20138:001:001.080.4135.812.2n/a0.42-5%
5Th2/28/20138:001:001.050.4132.28.5n/a0.45-12%
6Fr3/1/20139:001:000.510.2129.15.20.20.30-33%
7Th3/7/20138:001:000.960.4133.210.6n/a0.46-13%
8Th4/4/20138:001:001.010.3130.010.1n/a0.40-24%
9Th4/11/20138:001:000.850.3130.58.7n/a0.37-20%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

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