The Vampire Diaries
Thursdays, 8/7c, The CW
2012-13 Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch | |||
| 1 | Th | 10/11/2012 | 8:00 | 1:00 | 3.18 | 1.6 | 5 | 34.3 | 12.4 | n/a | 1.53 | +5% | |||
| 2 | Th | 10/18/2012 | 8:00 | 1:00 | 2.91 | 1.3 | 4 | 31.7 | 11.4 | n/a | 1.39 | -6% | |||
| 3 | Th | 10/25/2012 | 8:00 | 1:00 | 2.87 | 1.3 | 4 | 31.6 | 11.9 | n/a | 1.41 | -8% | |||
| 4 | Th | 11/1/2012 | 8:00 | 1:00 | 3.27 | 1.5 | 4 | 34.9 | 13.6 | n/a | 1.45 | +4% | |||
| 5 | Th | 11/8/2012 | 8:00 | 1:00 | 3.02 | 1.5 | 4 | 34.2 | 13.7 | n/a | 1.50 | +0% | |||
| 6 | Th | 11/15/2012 | 8:00 | 1:00 | 2.84 | 1.3 | 4 | 33.8 | 12.0 | n/a | 1.27 | +2% | |||
| 7 | Th | 11/29/2012 | 8:00 | 1:00 | 2.86 | 1.4 | 4 | 34.1 | 12.3 | n/a | 1.36 | +3% | |||
| 8 | Th | 12/6/2012 | 8:00 | 1:00 | 2.42 | 1.2 | 3 | 32.9 | 11.8 | n/a | 1.42 | -15% | |||
| 9 | Th | 12/13/2012 | 8:00 | 1:00 | 2.81 | 1.3 | 4 | 32.0 | 11.4 | n/a | 1.58 | -18% | |||
| 10 | Th | 1/17/2013 | 8:00 | 1:00 | 2.95 | 1.4 | 4 | 34.9 | 12.1 | n/a | 1.50 | -7% | |||
| 11 | Th | 1/24/2013 | 8:00 | 1:00 | 2.71 | 1.3 | 4 | 34.3 | 11.7 | n/a | 1.42 | -9% | |||
| 12 | Th | 1/31/2013 | 8:00 | 1:00 | 2.56 | 1.3 | 4 | 34.7 | 13.3 | n/a | 1.46 | -11% | |||
| 13 | Th | 2/7/2013 | 8:00 | 1:00 | 2.50 | 1.1 | 3 | 34.0 | 13.5 | n/a | 1.29 | -15% | |||
| 14 | Th | 2/14/2013 | 8:00 | 1:00 | 2.31 | 1.0 | 3 | 31.0 | 12.0 | n/a | 1.31 | -24% | |||
| 15 | Th | 2/21/2013 | 8:00 | 1:00 | 2.91 | 1.3 | 4 | 34.0 | 12.1 | n/a | 1.46 | -11% | |||
| 16 | Th | 3/14/2013 | 8:00 | 1:00 | 2.41 | 1.1 | 4 | 30.9 | 10.8 | n/a | 1.40 | -21% | |||
| 17 | Th | 3/21/2013 | 8:00 | 1:00 | 2.65 | 1.3 | 4 | 31.0 | 8.8 | n/a | 1.55 | -16% | |||
| 18 | Th | 3/28/2013 | 8:00 | 1:00 | 2.46 | 1.2 | 4 | 29.1 | 7.8 | n/a | 1.54 | -22% | |||
| 19 | Th | 4/18/2013 | 8:00 | 1:00 | 2.14 | 1.0 | 3 | 30.8 | 9.2 | n/a | 1.23 | -18% | |||
| 20 | Th | 4/25/2013 | 8:00 | 1:00 | 2.24 | 1.0 | 3 | 29.9 | 12.9 | n/a | 1.41 | -29% | |||
| 21 | Th | 5/2/2013 | 8:00 | 1:00 | 2.17 | 1.0 | 3 | 29.7 | 10.1 | n/a | 1.33 | -25% | |||
| 22 | Th | 5/9/2013 | 8:00 | 1:00 | 2.28 | 1.0 | 3 | 29.7 | 10.4 | n/a | 1.34 | -25% | |||
| 23 | Th | 5/16/2013 | 8:00 | 1:00 | 2.24 | 1.1 | 3 | 29.1 | 11.2 | n/a | 1.55 | -29% | |||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True2 | Sitch | |||||||||
| 2.64 | 1.24 | 59% | -4% | 1.42 | -13% | ||||||||||
2012-13 Encore Ratings
| Info | Ratings | Factors | Metrics | |||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True2 | Sitch |
| 1 | Th | 11/22/2012 | 8:00 | 1:00 | 0.79 | 0.3 | 1 | 28.8 | 10.4 | n/a | 0.37 | -18% |
| 2 | Th | 12/20/2012 | 8:00 | 1:00 | 0.99 | 0.3 | 1 | 32.0 | 8.6 | n/a | 0.34 | -13% |
| 3 | Th | 12/27/2012 | 8:00 | 1:00 | 1.01 | 0.4 | 1 | 32.1 | 5.7 | n/a | 0.42 | -5% |
| 4 | Th | 1/3/2013 | 8:00 | 1:00 | 1.08 | 0.4 | 1 | 35.8 | 12.2 | n/a | 0.42 | -5% |
| 5 | Th | 2/28/2013 | 8:00 | 1:00 | 1.05 | 0.4 | 1 | 32.2 | 8.5 | n/a | 0.45 | -12% |
| 6 | Fr | 3/1/2013 | 9:00 | 1:00 | 0.51 | 0.2 | 1 | 29.1 | 5.2 | 0.2 | 0.30 | -33% |
| 7 | Th | 3/7/2013 | 8:00 | 1:00 | 0.96 | 0.4 | 1 | 33.2 | 10.6 | n/a | 0.46 | -13% |
| 8 | Th | 4/4/2013 | 8:00 | 1:00 | 1.01 | 0.3 | 1 | 30.0 | 10.1 | n/a | 0.40 | -24% |
| 9 | Th | 4/11/2013 | 8:00 | 1:00 | 0.85 | 0.3 | 1 | 30.5 | 8.7 | n/a | 0.37 | -20% |
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
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