Wednesday, October 10, 2012

Spotted Ratings, Monday 10/8/12


WHAT MATTERS:
  • One of the lessons of the early part of the season is that the "throwaway" lineups are always even more disastrous than the previous ratings suggest they'll be. If you bail on a night, so will the viewers. First, there was the NBC Thursday ugliness, and now we've got the CW Monday ugliness. 90210 and Gossip Girl both did a tenth to two tenths worse than I expected, and I didn't think I was expecting that much. Both those numbers were down more than 40% year-to-year (and the finals drop means 90210, at least in our heavily rounding-influenced numbers, was down more than half).
  • Most of the big four shows were relatively close to unchanged, with a season-high Castle an exception. The CBS lineup was up a bit in prelims but ended up down a bit after finals due to an NFL pre-emption.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Mon 13.55 2.2 +5%n/a 2/3 -29% +5% -28% 2.03
Castle 10.61 2.2 +16%+5% 1/3 -12% +16% -10% 2.27
How I Met Your Mother 7.82 3.1 -6%n/a 3/3 -31% -6% -31% 2.69
Partners 5.71 1.9 -10%-6% 3/3 n/a -10% -58% 1.60
2 Broke Girls 9.42 3.4 -3%-10% 3/3 -24% -3% -45% 3.20
Mike and Molly 8.67 2.8 -3%-3% 3/3 -35% -3% -35% 2.60
Hawaii Five-0 8.39 1.9 -5%-3% 2/3 -41% -5% -41% 1.87
The Voice Mon 12.89 4.8 +4%n/a 1/5 n/a +4% +163% 4.36
Revolution 8.01 3.0 -6%+4% 4/4 n/a -6% +161% 2.66
Bones 7.20 2.0 -5%n/a 4/4 n/a -5% -37% 2.03
The Mob Doctor 3.36 0.9 -10%-5% 4/4 n/a -10% -77% 0.92
90210 0.94 0.4 n/an/a 1/1 -56% -33% -43% 0.44
Gossip Girl 0.78 0.4 n/an/a 1/1 -43% -33% -50% 0.44

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

1 comment:

Spot said...

I still can't believe that The CW's shows couldn't meet our less-than-lofty projections. This network is like watching a snuff film.

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