Thursday, October 4, 2012

Spotted Ratings, Wednesday 10/3/12


WHAT MATTERS:
  • It was an extremely atypical Wednesday due to a presidential debate on each of the big four networks starting at 9/8c. The debate preliminarily scored in the very general 3.0 A18-49 vicinity on each of the big four networks, with NBC doing a little better than the others, but these numbers won't count in final averages. The 10:30 post-debate analysis numbers were released in finals and give you some sense of how the networks lined up relatively speaking.
  • But the networks were still in the entertainment programming game in the 8:00 hour, where ABC's The Middle and The Neighbors had the only really bad news. I figured Modern Family's absence would hurt the block as a whole, but even my line underestimated the extent of that. And The Neighbors could of course blame a big chunk of its drop on the transition from a Modern Family to a The Middle lead-in. Let's see what happens next week.
  • NBC was probably best poised to benefit from debate pre-tune since they're the only network for whom the debate did a lot better than regular 9:00 programming. They saw Animal Practice drop a tenth and Guys with Kids become just the second show of the season to stay even in week two. But, again, I'm not reading a ton into this rather atypical situation.
  • The CW's premiere week continued with an even year-to-year return from Supernatural. If it's possible for an even year-to-year premiere to be disappointing in this day and age, this would be it, as it was set up well with a move from Friday to Wednesday and facing a big-four simulcast. But next week's Arrow should provide more lead-in help than the Oh Sit! finale.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
The Middle 7.72 2.2 -24%n/a 2/2 -19% -19% -19% 2.12
The Neighbors 6.32 1.9 -41%-60% 2/2 n/a -37% -42% 1.86
ABC Debate Analysis (10:32) 8.87 2.5 n/a +92% -4% 1.68
Survivor 10.38 3.0 -3%n/a 3/3 -6% -3% -6% 3.18
CBS Debate Analysis (10:33) 7.01 2.1 n/a -13% -32% 1.40
Animal Practice 4.56 1.3 -7%n/a 2/2 n/a -7% -38% 1.60
Guys with Kids 4.76 1.6 +0%-7% 2/3 n/a +0% +60% 1.73
NBC Debate Analysis (10:33) 8.72 2.8 n/a +27% +33% 1.88
The X Factor Wed 9.71 3.5 +3%n/a 2/4 -15% +11% -5% 3.62
Fox Debate Analysis (10:33) 5.68 2.4 n/a n/a n/a n/a
Oh Sit! 0.92 0.3 -25%n/a 8/8 n/a -14% -50% 0.38
Supernatural 1.85 0.8 n/an/a 1/1 +0% +167% +0% 0.88

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

I thought The Middle would hold up around 2.7.

Spot said...

The Middle's crash is unexpected while I think everyone expected The Neighbors to crash.

Animal Practice remains pretty much dead. GWK has something of a pulse, especially since it's gaining on the half-hour, but its ratings will have been boosted from people tuning in early for the debate. NBC will have the quarters.

NBC is left with a tricky decision as to whether to move Community or Whitney from Friday, which are scheduled to premiere on October 19. A reasonable argument could be made either way and time is running out.

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