Wednesday, October 10, 2012

Spotted Ratings, Sunday 10/7/12: 666 Puke


WHAT MATTERS:
  • Yet another new show had a bad week two as ABC's 666 Park Ave dropped by 19%, ensuring that none of ABC's three premiere week newbies will even break a 2.0 demo in week two. While Park is in trouble, it was perhaps even more disheartening for ABC that the night's sophomore dramas also took double-digit declines. Once Upon a Time dropped by 13% and Revenge by a 666-esque 19%.
  • The winner of Sunday number two had to be Fox's animation lineup. Last year, the only episode of The Simpsons that had post-NFL level ratings without the nationwide NFL lead-in was the Treehouse of Horror episode. While this year's edition didn't quite do that well, I still expect it'll be the biggest ep of the season without that lead-in. Family Guy's Nielsen ratings-themed episode was up a tick from last week's premiere, and American Dad! also picked up a tick. The premiere of The Cleveland Show held up after finals and had a very good showing by 7:30 standards, though it was no doubt helped by regional NFL lead-ins (The Simpsons rerun at 7:00 did crash after finals).
  • Welcome to the 10:30 start times, The Mentalist. This was a pretty good illustration of how the NFL overrun generally works: great for 60 Minutes, good for The Amazing Race, relatively meaningless for the 9:00 show and a big hurt to the 10:00 show.
  • Saints/Chargers on Sunday Night Football was, despite a relatively close game, easily the weakest result of the season.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
America's Funniest Home Videos 6.46 1.5 n/an/a 1/1 +0% -19% +0% 1.34
Once Upon a Time 9.84 3.4 -13%-21% 2/2 n/a -13% +62% 2.87
Revenge 8.36 2.6 -19%-13% 2/2 -4% -19% -12% 2.08
666 Park Ave 4.99 1.7 -19%-19% 2/2 n/a -21% -33% 1.41
NFL Overrun 24.54 8.8 +4%n/a 2/5 n/a +450% -14% 7.26
60 Minutes 15.96 3.6 +112%n/a 1/2 +3% +57% +4% 2.03
The Amazing Race 9.66 2.6 +4%+112% 1/2 -19% +24% -19% 2.01
The Good Wife 8.95 1.7 -6%+4% 2/2 -23% -15% -21% 1.45
The Mentalist 9.02 1.6 -24%-6% 2/2 -38% -20% -30% 1.43
Football Night in America p2 7.15 2.9 +142%n/a 2/5 +0% +142% +0% 2.54
Football Night in America p3 10.44 4.2 -11%+142% 4/5 +11% -16% +11% 3.21
Sunday Night Football 18.31 7.2 -20%-11% 6/6 -6% -19% -10% 5.17
The Simpsons (R) 2.71 1.3 -87% +86% 1.65
The Cleveland Show 4.47 2.2 n/an/a 1/1 -29% -74% +22% 1.82
The Simpsons 6.57 3.1 -18%-74% 2/2 +0% -18% +0% 2.46
Bob's Burgers 4.89 2.3 -12%-18% 2/2 n/a -12% -12% 1.81
Family Guy 6.70 3.4 +3%-12% 1/2 -3% +3% -3% 2.84
American Dad! 5.18 2.6 +4%+3% 1/2 -4% +4% -4% 2.06

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

5 comments:

Spot said...

Fantastic title.

Would you move The Mentalist to Fridays, where it got a 1.8?

Spot said...

I would prefer Undercover Boss on Sunday and Mentalist on Friday, but I have a feeling they will do the opposite (to minimize the number of moves)

Spot said...

so often when shows move to fridays they start out well (or well for fridays) and then drop sharply, I think even fringe started out on a 1.8, and now look at it

Spot said...

Steel Magnolias original movie aired at Lifetime, Sunday 9PM. It got 2.4 A18-49, with big 3.75 W18-49 (0.96 in M18-49) and I'd say it was direct competition to ABC. I'd expect ABC lineup to bounce back next Sunday. Though return of The Walking Dead same day brings bad news for broadcast in general, so I might be a bit optimistic about ABC here.

Spot said...

I actually think ABC lineup could look a bit better by comparison next week because I don't see Revenge being hitten by the walking dead the same way I see Fox' animation. The target audiences are radically different (I watch both, but I am an exception lol)

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