SpotVault - Suburgatory (ABC) - 2012-13 Ratings

Suburgatory

Wednesdays, 9:30/8:30c, ABC

2012-13 Original Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	10/17/2012	9:30	0:30	7.54	2.8	7	35.4	10.8	4.7	2.03	+38%
2	We	10/24/2012	9:30	0:30	7.37	2.7	7	35.9	12.9	5.0	1.98	+36%
3	We	10/31/2012	9:30	0:30	6.32	2.4	6	34.5	11.3	4.2	1.89	+27%
4	We	11/7/2012	9:30	0:30	7.55	2.9	7	37.1	14.1	4.8	2.15	+35%
5	We	11/14/2012	9:30	0:30	7.07	2.4	6	34.9	11.8	4.6	1.81	+33%
6	We	11/28/2012	9:30	0:30	6.73	2.5	6	36.2	12.6	4.7	1.81	+38%
7	We	12/5/2012	9:30	0:30	6.09	2.2	6	35.4	11.2	2.9	2.17	+1%
8	We	1/9/2013	9:30	0:30	6.84	2.6	7	35.5	9.7	4.7	2.06	+26%
9	We	1/16/2013	9:30	0:30	6.06	2.3	6	37.4	13.8	4.3	1.96	+18%
10	We	1/23/2013	9:30	0:30	6.09	2.2	6	35.4	13.1	4.2	2.02	+9%
11	We	1/30/2013	9:30	0:30	4.73	1.8	5	37.7	12.3	2.2	1.80	+0%
12	We	2/6/2013	9:30	0:30	5.73	2.0	5	36.5	12.7	3.7	1.79	+12%
13	We	2/13/2013	9:30	0:30	5.91	2.1	6	33.2	11.5	3.8	2.12	-1%
14	We	2/20/2013	9:30	0:30	5.74	2.0	5	36.4	11.9	4.0	1.68	+19%
15	We	2/27/2013	9:30	0:30	6.12	2.2	6	34.9	11.8	3.9	2.04	+8%
16	We	3/6/2013	9:30	0:30	4.60	1.7	4	36.2	9.1	2.1	1.66	+2%
17	We	3/20/2013	9:30	0:30	4.19	1.5	4	35.4	11.2	1.7	1.70	-12%
18	We	3/27/2013	9:30	0:30	5.33	1.9	5	34.5	9.8	3.2	1.79	+6%
19	We	4/3/2013	8:30	0:30	5.83	1.8	5	34.6	9.6	2.0	1.80	-0%
20	We	4/10/2013	8:30	0:30	5.60	1.8	5	32.3	9.3	2.0	1.98	-9%
21	We	4/17/2013	8:00	0:30	5.33	1.5	5	30.7	8.3	n/a	1.71	-12%
22	We	4/17/2013	8:30	0:30	5.45	1.7	5	33.0	9.5	1.5	1.93	-12%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y		True2	Sitch
					6.01	2.14		45%	-18%		1.90	+12%

2012-13 Encore Ratings

Info					Ratings			Factors			Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead	True2	Sitch
1	We	11/21/2012	9:30	0:30	3.73	1.0	3	32.2	8.4	1.7	1.04	-4%
2	We	12/26/2012	9:30	0:30	3.64	1.1	3	32.4	5.3	1.7	1.21	-9%
3	We	1/2/2013	9:30	0:30	4.18	1.3	3	38.2	10.8	2.1	1.25	+4%
4	Tu	1/15/2013	8:30	0:30	3.17	1.0	3	34.4	8.1	1.6	1.06	-6%
5	We	3/13/2013	9:30	0:30	3.56	1.3	4	33.6	9.1	1.8	1.48	-12%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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