Tuesday, October 30, 2012

First Two Weeks, Emily Owens M.D.

Compared to the low-1's premieres of the CW's other fall dramas, Emily Owens M.D. looked like rather disastrous. It managed just a 0.5 demo against a presidential debate simulcast on the big four. The only qualifiers worth mentioning are that the show didn't have much of a lead-in (Hart of Dixie had a 0.6) and it actually built by a bit from Hart in total viewership.

But like the other show that premiered against a debate, Beauty and the Beast, the week two drop was pretty severe. Emily dropped by (a heavily rounded) 40% to a 0.3 demo and dropped by a more significant amount from Hart of Dixie (now at 0.5). Only Nikita performed that poorly on the CW schedule last week.

Emily Owens M.D. is certainly not going to be a long term option for the network. It's a Cancel, and it seems unlikely to get any episodes beyond the initial order. But how much it actually airs is a legit question. If Hart of Dixie were a big lead-in, and if it were compatible with anything else on the CW schedule, I'd recommend getting a repeat of something into this slot within a few weeks. But neither of those things are true, so Emily may linger, The LA Complex-style.

"First Two Weeks" is my look at... the first two weeks of a new scripted broadcast show's ratings. I also line up all of the premiere and week two drop numbers together.

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