Friday, October 26, 2012

Spotted Ratings, Thursday 10/25/12


WHAT MATTERS:
  • Fox again had a historically low-rated World Series in place of normal programming. It took a larger upward adjustment in finals to better than the relatively typical 10% drop from Game 1 to Game 2. Being a much better game surely helped. But it's still on the double-digit downside year-to-year.
  • I said yesterday that I was taking longer to give up on Last Resort than on 666 Park Ave. Apparently one day longer. The show had a dreadful fifth week. I'd blame the World Series, but female-skewing lead-out Grey's Anatomy unbelievably lost four tenths plus for the third straight episode. Only Scandal was able to hold serve for ABC; apparently it will get a 2.0ish almost completely regardless of the size of the Grey's lead-in.
  • Other tidbits: CBS had another rock-solid opening two hours including a season-high The Big Bang Theory but continues to see Elementary trickle downward; NBC was mostly on the upswing even after the NFL pre-emptions were taken out, but The Office went sub-2.0 for the first time ever; Beauty and the Beast dropped even more in week three; and the NFL Network hit a Thursday Night Football season low (2.2) with a blowout, a bad matchup and World Series competition.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Last Resort 6.53 1.3 -24%n/a 5/5 n/a -21% +8% 1.35
Grey's Anatomy 8.76 3.0 -12%-24% 4/4 -19% -10% -17% 3.24
Scandal 6.11 2.0 +5%-12% 2/4 n/a +5% -15% 1.81
The Big Bang Theory 15.82 5.0 +4%n/a 1/5 +9% +4% +0% 4.79
Two and a Half Men 12.94 3.7 -8%+4% 2/5 -21% -8% +3% 3.24
Person of Interest 14.03 2.9 +4%-8% 2/4 +7% +5% +7% 2.77
Elementary 10.31 2.2 -4%+4% 4/4 n/a -4% -12% 2.01
30 Rock 3.13 1.2 +0%n/a 3/4 n/a +0% +33% 1.52
Up All Night 3.21 1.4 +8%+0% 1/6 -22% +8% +27% 1.63
The Office 4.00 1.9 -10%+8% 5/5 -34% -10% +27% 2.09
Parks and Recreation 3.34 1.7 +6%-10% 2/5 -6% +0% +55% 1.85
Rock Center 3.72 1.1 +22%+6% 2/6 +10% +22% +38% 1.13
World Series 12.34 3.5 -3%n/a 2/2 -13% +130% +3% 3.76
The Vampire Diaries 2.87 1.3 +0%n/a 2/3 -13% -4% -7% 1.44
Beauty and the Beast 1.88 0.6 -14%+0% 3/3 n/a -20% -37% 0.54

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

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