Sunday, October 14, 2012

SpotVault - Beauty and the Beast (CW) - 2012-13 Ratings





Beauty and the Beast
Thursdays, 9/8c, The CW







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Th10/11/20129:001:002.781.2334.411.81.71.04+16%
2Th10/18/20129:001:002.000.7234.513.41.30.62+13%
3Th10/25/20129:001:001.880.6234.514.01.30.52+15%
4Th11/1/20129:001:001.700.6236.213.61.50.44+35%
5Th11/8/20129:001:001.840.7236.713.71.50.53+31%
6Th11/15/20129:001:001.560.6235.313.01.20.50+19%
7Th11/29/20129:001:001.520.6136.713.31.30.46+30%
8Th12/6/20129:001:001.410.5134.713.01.10.50-0%
9Th12/13/20129:001:001.590.6134.311.71.30.57+5%
10Th1/24/20139:001:001.790.7236.210.01.30.60+17%
11Th1/31/20139:001:001.720.7235.210.91.20.66+6%
12Th2/7/20139:001:001.480.6135.110.81.10.57+5%
13Th2/14/20139:001:001.400.5133.410.11.00.51-1%
14Th2/21/20139:001:001.520.5135.711.81.20.44+13%
15Th3/14/20139:001:001.430.5133.09.51.10.49+3%
16Th3/21/20139:001:001.720.6234.58.11.30.50+20%
17Th3/28/20139:001:001.500.6231.67.21.20.59+2%
18Th4/18/20139:001:001.590.6233.78.41.00.58+3%
19Th4/25/20139:001:001.240.5134.112.71.00.53-5%
20Th5/2/20139:001:001.230.5134.29.61.00.48+5%
21Th5/9/20139:001:001.290.5133.210.41.00.51-3%
22Th5/16/20139:001:001.260.5134.212.61.10.50-1%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
1.610.6148%0.55+10%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Fr10/12/20129:001:001.410.4131.67.90.60.40+0%
2Th11/22/20129:001:000.840.2129.413.00.20.30-33%
3Th12/20/20129:001:000.840.3133.27.80.30.37-19%
4Th12/27/20129:001:000.910.3133.04.50.40.33-8%
5Th1/3/20139:001:000.900.3134.210.50.40.37-18%
6Mo1/7/20139:001:000.680.2138.617.00.30.27-27%
7Fr1/18/20139:001:000.900.3132.15.60.40.35-14%
8Th2/28/20139:001:000.770.3134.18.00.40.34-13%
9Tu3/5/20139:001:000.730.3135.49.00.60.30-1%
10Th3/7/20139:001:000.760.3134.38.70.30.37-18%
11Tu3/12/20139:001:000.720.2134.36.40.20.26-23%
12Tu3/19/20139:001:000.520.2035.28.00.40.23-12%
13Tu3/26/20139:001:000.640.2037.08.80.40.22-9%
14Tu4/2/20139:001:000.670.2135.87.20.20.25-21%
15Th4/4/20139:001:000.740.2132.38.90.30.27-27%
16Th4/11/20139:001:000.880.3133.57.30.30.36-18%

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Yearly Index for 2012-13 | Next Season (2013-14)

Current Season: Beauty and the Beast

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