Wednesday, October 17, 2012

Spotted Ratings, Tuesday 10/16/12: Emplosion


WHAT MATTERS:
  • You know that a show has done poorly when 14 of 14 people went "over" my expectations and yet the show still went below what I expected! The premiere of Emily Owens M.D. actually dropped by a tick from Hart of Dixie despite facing a presidential debate simulcast. It actually built in total viewers from HoD but, like the other CW premieres this year, it skewed older than expected. This is certainly the weakest fall drama premiere on the CDub since their massive fall 2009 flop The Beautiful Life: TBL (which scored a 0.6 with a 1.4 Top Model lead-in). Unless Emily drops to 0.3 or something next week, it should easily air more than the two eps that TBL: TBL did. But it's not looking like a long-term option thus far.
  • The only of the other 8/7c entertainment shows to make a big move was a relatively heavily promoted Ben and Kate, but it moved in the wrong direction on a New Girl-less evening for Fox.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Tue 12.92 2.0 -9%n/a 4/4 -39% +60% -44% 1.79
ABC Debate Analysis 9.52 2.5 n/a +79% +56% 1.84
NCIS: Los Angeles (R) 8.10 1.4 -59% -65% 1.56
CBS Debate Analysis 6.99 1.9 n/a +6% -14% 1.50
The Voice Tue 12.04 4.6 +2%n/a 2/6 n/a +2% +142% 4.08
NBC Debate Analysis 11.37 4.0 n/a +111% +90% 2.49
Raising Hope 4.23 1.7 -6%n/a 2/3 n/a -6% -11% 1.83
Ben and Kate 2.70 1.2 -20%-6% 4/4 n/a -20% -48% 1.15
Hart of Dixie 1.40 0.6 +20%n/a 2/3 +0% +33% -20% 0.64
Emily Owens M.D. 1.67 0.5 n/an/a 1/1 n/a +150% -33% 0.41

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

2 comments:

Spot said...

Well, at least it was a wash. No one gained jack on anyone off of this...

Spot said...

As much as I personally liked it, I'm not surprised. It felt like an Ostroff show with its "hospitals are like high school" premise, female principal actors and male eye candy. I did like that they showed another side to the "queen bee" to Emily very early on. That'll make their continued interaction more varied and illustrative.

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