Wednesday, October 3, 2012

Spotted Ratings, Monday 10/1/12


WHAT MATTERS:
  • Week two's not really beginning any better than week one. Most of the returnees were reliably down in the general vicinity of two tenths from premiere levels.
  • One noticeable exception: a widening of the gap in the race between The Voice, which ended up gaining a bit vs. everyone else's week twos, and Dancing with the Stars, which took a 16% week two plummet to downright horrifying levels. Like the premiere, it was down nearly forty percent year-to-year! The ABC troubles continued at 10/9c, where Castle dipped behind rallying Hawaii Five-0.
  • The already surely doomed Partners (2.1, down 13%) and "sorry" The Mob Doctor (1.0, down 23%) are... well, still surely doomed. Revolution came down a bit more but still looks pretty good. And NBC's Monday was amazingly up even more year-to-year than on premiere Monday when it went +125%. NBC made its much-rumored three-way pickup of Revolution, Go On and The New Normal yesterday.
  • The CW ended up getting pretty good numbers from what they label the start of their 2012-13 season, the iHeartRadio Music Festival special. It nearly tripled up The LA Complex.
  • ESPN's had stellar Bears/Cowboys matchup scored a season high for Monday Night Football (6.8) even though the game ended up being a blowout.

FULL TABLE:

InfoShowTimeslotTrue2
Viewers A18-49 Last LeLa Rank y2yTLa Ty2y
Dancing with the Stars Mon 12.38 2.1 -16%n/a 2/2 -36% -17% -37% 1.90
Castle 10.35 1.9 -10%-16% 2/2 -32% -10% -33% 1.89
How I Met Your Mother 8.17 3.3 -8%n/a 2/2 -27% -8% -27% 2.77
Partners 5.76 2.1 -13%-8% 2/2 n/a -13% -54% 1.77
2 Broke Girls 9.22 3.5 -5%-13% 2/2 -24% -5% -53% 3.14
Mike and Molly 8.52 2.9 -6%-5% 2/2 -40% -6% -40% 2.57
Hawaii Five-0 7.95 2.0 +11%-6% 1/2 -38% +8% -38% 1.87
The Voice Mon 12.55 4.6 +5%n/a 2/4 n/a +6% +167% 4.12
Revolution 8.32 3.2 -6%+5% 3/3 n/a -7% +137% 2.73
Bones 6.99 2.1 -9%n/a 3/3 n/a -11% -32% 2.11
The Mob Doctor 3.46 1.0 -23%-9% 3/3 n/a -23% -68% 0.98
iHeartRadio Music Festival 1.21 0.6 n/a +167% -20% 0.64

KEY (click to expand)
Viewers - The total number of viewers (age 2+, in millions) that watched the program.
A18-49 - Adults 18-49 rating. Percentage of US TV-owning adults 18-49 watching the program.
Last - A18-49 percent difference from previous episode.
LeLa - A18-49 percent difference between the show's lead-in and its lead-in for the previous episode.
Rank - The A18-49 rating's rank among the show's episodes that have aired so far this season.
y2y - The show's A18-49 rating compared to its rating a year ago.
TLa - The show's A18-49 rating compared to the network's rating in the timeslot one week ago.
Ty2y - The show's A18-49 rating compared to the network's rating in the timeslot one year ago.
True2 - The second edition of True Strength, a metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in. PRELIMINARY CALCULATION. For finals, see SpotVault.

(R) - Repeat.

Much more detail on these numbers at the New Daily Spotted Ratings page.

More Spotted Ratings in the Index.

5 comments:

Spot said...

So Dancing with the Stars clearly needs to be cut back to once a year (and then cancelled if that doesn't work). I assume the spring edition for this year is already in the works, but is it possible that it won't be on next fall?

Spot said...

They definitely have to do SOMETHING. What I would recommend for the spring is moving it away from The Voice, but the fact that they have something very successful on every other weeknight really limits their ability to do that.

Spot said...

Dancing is clearly hurting against The Voice. If ABC is going to move the show, the only possible move I can see is Thursdays & Fridays at 8. But then that means ABC needs a lot to work this season to plug into Mondays & Tuesdays next season; it took the network two tries in three years to get Wednesday in shape (Pushing Daisies / Private Practice / Dirty Sexy Money & Hank / The Middle / Modern Family / Cougar Town), and only last year did the network solve its 10 PM problem in Revenge.

This would mean that the money spent to promote Lost and Desperate Housewives would have to look like chump change for two new nights to succeed.

Spot said...

I think they have to stop doing twice weekly shows for three to four hours. It's not doing well enough to justify that much real estate.

Spot said...




I’m glad NBC picked up The New Normal and Go On, but I’m not
sure about Revolution. I was talking about it with some coworkers at DISH, and it
sounds like the premise behind Revolution is good, but the execution is iffy. Dancing
With The Stars sounds iffy as well. It’s never been my favorite show, but I
watched it the other night because it was recorded on my Hopper. It’s set to
auto-record the big four prime time networks using Primetime Anytime, so I
thought I’d see if Dancing With The Stars was any good. It’s nice that I could
check out the show even though I didn’t see it live, but I didn’t think the
show was that great. The network should pay attention to the ratings and cut
back on how much it airs, or cancel it if things don’t improve.

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