Wednesday, October 3, 2012

SpotVault - Once Upon a Time (ABC) - 2012-13 Ratings





Once Upon a Time
Sundays, 8/7c, ABC







2012-13 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1Su9/30/20128:001:0011.363.91037.516.31.93.33+17%
2Su10/7/20128:001:009.843.4937.714.71.82.79+22%
3Su10/14/20128:001:009.453.0837.613.91.72.46+22%
4Su10/21/20128:001:009.893.3837.913.81.62.65+25%
5Su10/28/20128:001:009.853.4840.715.41.52.55+33%
6Su11/4/20128:001:0010.153.5841.315.02.02.44+44%
7Su11/11/20128:001:008.752.7738.515.51.62.29+18%
8Su11/25/20128:001:008.823.1738.914.11.82.40+29%
9Su12/2/20128:001:009.103.1839.913.11.92.20+41%
10Su1/6/20138:001:009.103.1839.99.71.12.42+28%
11Su1/13/20138:001:008.242.8740.814.41.52.43+15%
12Su1/20/20138:001:007.682.4641.021.41.52.58-7%
13Su2/10/20138:001:007.082.2540.314.62.01.94+14%
14Su2/17/20138:001:007.612.4638.57.61.61.86+29%
15Su3/3/20138:001:007.392.2637.27.91.81.82+21%
16Su3/10/20138:001:007.642.3633.77.51.52.25+2%
17Su3/17/20138:001:007.452.3635.08.01.62.14+8%
18Su3/24/20138:001:007.382.2637.87.31.51.79+23%
19Su4/21/20138:001:007.372.1632.96.81.32.15-2%
20Su4/28/20138:001:007.162.0633.67.31.61.97+2%
21Su5/5/20138:001:007.502.2633.77.21.52.14+3%
22Su5/12/20138:001:007.332.3730.17.51.52.68-14%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrue2Sitch
8.462.7241%-17%2.33+17%

2012-13 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True2 Sitch
1*Su9/30/20127:001:006.041.9533.913.5n/a1.81+5%
2Sa1/5/20138:001:002.00.4133.012.6n/a0.48-17%
3Sa1/5/20139:001:001.90.4132.512.60.30.79-49%
4Sa1/5/201310:001:001.90.4133.314.90.40.76-48%
5Su1/6/20137:001:003.380.9237.515.3n/a0.90-1%
6Su1/27/20138:001:003.580.9238.28.31.80.79+14%
7Sa3/2/20138:001:001.70.4127.42.3n/a0.48-17%
8Sa3/9/20138:001:001.90.4124.62.3n/a0.56-29%
9Su3/31/20138:001:002.470.6136.65.70.70.73-17%
10Su4/7/20138:001:002.960.6234.07.11.20.70-15%
11*Su4/14/20138:001:005.171.4435.56.61.21.35+4%

*- Recap special

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) that watched the program.
A18-49 -The average percentage of TV-owning adults 18-49 that watched the program.
Share - The average percentage of TV-watching adults 18-49 that watched the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour).
True2 - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True2 and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - The average percentage of the show's total viewer audience that falls within the 18-49 demo.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Previous Season (2011-12) | Yearly Index for 2012-13 | Next Season (2013-14)

Current Season: Once Upon a Time

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