Wednesday, October 2, 2013

SpotVault - Once Upon a Time (ABC) - 2013-14 Ratings





Once Upon a Time
Sundays, 8/7c, ABC







2013-14 Original Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1Su9/29/20138:001:008.522.6735.515.91.51.62.50+4%
2Su10/6/20138:001:008.002.6735.416.70.80.62.72-4%
3Su10/13/20138:001:007.532.4636.016.01.31.02.39+0%
4Su10/20/20138:001:007.052.1536.115.91.30.92.11-1%
5Su10/27/20138:001:007.232.2637.916.31.61.32.03+8%
6Su11/3/20138:001:007.552.3638.415.11.61.12.04+13%
7Su11/10/20138:001:006.712.1537.615.21.50.82.13-1%
8Su11/17/20138:001:006.661.9537.616.81.51.31.96-3%
9Su12/1/20138:001:006.641.9537.514.41.30.91.92-1%
10Su12/8/20138:001:006.942.1538.315.11.71.32.00+5%
11Su12/15/20138:001:006.441.9537.015.01.51.21.93-2%
12Su3/9/20148:001:007.662.4732.810.31.21.22.63-9%
13Su3/16/20148:001:007.752.4734.710.51.51.22.43-1%
14Su3/23/20148:001:006.912.1633.29.71.51.02.27-8%
15Su3/30/20148:001:006.642.1636.19.71.40.92.05+3%
16Su4/6/20148:001:007.262.4635.710.91.40.92.43-1%
17Su4/13/20148:001:006.502.0633.39.21.41.12.13-6%
18Su4/20/20148:001:005.951.7529.78.20.91.02.10-19%
19Su4/27/20148:001:007.342.2633.19.81.71.52.31-5%
20Su5/4/20148:001:006.862.1631.49.81.71.62.37-11%
21Su5/11/20148:002:006.802.3731.79.21.6n/a2.61-12%
AVERAGES TO DATE:ViewersA18-49Skewy2yTrueSitch
7.082.1939%-20%2.26-3%

2013-14 Encore Ratings

Info RatingsFactors Metrics
# Day Date Time Length Viewers A18-49 Share PUT bc Lead True Sitch
1*Su9/29/20137:001:005.051.4431.510.8n/an/a1.40-0%
2Su10/6/20137:001:002.880.7233.314.8n/an/a0.73-4%
3Sa3/8/20149:001:001.30.3127.42.30.50.60.51-41%
4Sa3/8/201410:001:001.40.3127.55.00.40.40.54-45%
5*Su3/9/20147:001:004.441.2429.44.5n/an/a1.29-7%

*- recap special

KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

Ratings History

2011-12 | 2012-13

More SpotVault in the Index.

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