Once Upon a Time
Sundays, 8/7c, ABC
2013-14 Original Ratings
| Info | Ratings | Factors | Metrics | ||||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True | Sitch | |||
| 1 | Su | 9/29/2013 | 8:00 | 1:00 | 8.52 | 2.6 | 7 | 35.5 | 15.9 | 1.5 | 1.6 | 2.50 | +4% | ||
| 2 | Su | 10/6/2013 | 8:00 | 1:00 | 8.00 | 2.6 | 7 | 35.4 | 16.7 | 0.8 | 0.6 | 2.72 | -4% | ||
| 3 | Su | 10/13/2013 | 8:00 | 1:00 | 7.53 | 2.4 | 6 | 36.0 | 16.0 | 1.3 | 1.0 | 2.39 | +0% | ||
| 4 | Su | 10/20/2013 | 8:00 | 1:00 | 7.05 | 2.1 | 5 | 36.1 | 15.9 | 1.3 | 0.9 | 2.11 | -1% | ||
| 5 | Su | 10/27/2013 | 8:00 | 1:00 | 7.23 | 2.2 | 6 | 37.9 | 16.3 | 1.6 | 1.3 | 2.03 | +8% | ||
| 6 | Su | 11/3/2013 | 8:00 | 1:00 | 7.55 | 2.3 | 6 | 38.4 | 15.1 | 1.6 | 1.1 | 2.04 | +13% | ||
| 7 | Su | 11/10/2013 | 8:00 | 1:00 | 6.71 | 2.1 | 5 | 37.6 | 15.2 | 1.5 | 0.8 | 2.13 | -1% | ||
| 8 | Su | 11/17/2013 | 8:00 | 1:00 | 6.66 | 1.9 | 5 | 37.6 | 16.8 | 1.5 | 1.3 | 1.96 | -3% | ||
| 9 | Su | 12/1/2013 | 8:00 | 1:00 | 6.64 | 1.9 | 5 | 37.5 | 14.4 | 1.3 | 0.9 | 1.92 | -1% | ||
| 10 | Su | 12/8/2013 | 8:00 | 1:00 | 6.94 | 2.1 | 5 | 38.3 | 15.1 | 1.7 | 1.3 | 2.00 | +5% | ||
| 11 | Su | 12/15/2013 | 8:00 | 1:00 | 6.44 | 1.9 | 5 | 37.0 | 15.0 | 1.5 | 1.2 | 1.93 | -2% | ||
| 12 | Su | 3/9/2014 | 8:00 | 1:00 | 7.66 | 2.4 | 7 | 32.8 | 10.3 | 1.2 | 1.2 | 2.63 | -9% | ||
| 13 | Su | 3/16/2014 | 8:00 | 1:00 | 7.75 | 2.4 | 7 | 34.7 | 10.5 | 1.5 | 1.2 | 2.43 | -1% | ||
| 14 | Su | 3/23/2014 | 8:00 | 1:00 | 6.91 | 2.1 | 6 | 33.2 | 9.7 | 1.5 | 1.0 | 2.27 | -8% | ||
| 15 | Su | 3/30/2014 | 8:00 | 1:00 | 6.64 | 2.1 | 6 | 36.1 | 9.7 | 1.4 | 0.9 | 2.05 | +3% | ||
| 16 | Su | 4/6/2014 | 8:00 | 1:00 | 7.26 | 2.4 | 6 | 35.7 | 10.9 | 1.4 | 0.9 | 2.43 | -1% | ||
| 17 | Su | 4/13/2014 | 8:00 | 1:00 | 6.50 | 2.0 | 6 | 33.3 | 9.2 | 1.4 | 1.1 | 2.13 | -6% | ||
| 18 | Su | 4/20/2014 | 8:00 | 1:00 | 5.95 | 1.7 | 5 | 29.7 | 8.2 | 0.9 | 1.0 | 2.10 | -19% | ||
| 19 | Su | 4/27/2014 | 8:00 | 1:00 | 7.34 | 2.2 | 6 | 33.1 | 9.8 | 1.7 | 1.5 | 2.31 | -5% | ||
| 20 | Su | 5/4/2014 | 8:00 | 1:00 | 6.86 | 2.1 | 6 | 31.4 | 9.8 | 1.7 | 1.6 | 2.37 | -11% | ||
| 21 | Su | 5/11/2014 | 8:00 | 2:00 | 6.80 | 2.3 | 7 | 31.7 | 9.2 | 1.6 | n/a | 2.61 | -12% | ||
| AVERAGES TO DATE: | Viewers | A18-49 | Skew | y2y | True | Sitch | |||||||||
| 7.08 | 2.19 | 39% | -20% | 2.26 | -3% | ||||||||||
2013-14 Encore Ratings
| Info | Ratings | Factors | Metrics | ||||||||||
| # | Day | Date | Time | Length | Viewers | A18-49 | Share | PUT | bc | Lead | True | Sitch | |
| 1* | Su | 9/29/2013 | 7:00 | 1:00 | 5.05 | 1.4 | 4 | 31.5 | 10.8 | n/a | n/a | 1.40 | -0% |
| 2 | Su | 10/6/2013 | 7:00 | 1:00 | 2.88 | 0.7 | 2 | 33.3 | 14.8 | n/a | n/a | 0.73 | -4% |
| 3 | Sa | 3/8/2014 | 9:00 | 1:00 | 1.3 | 0.3 | 1 | 27.4 | 2.3 | 0.5 | 0.6 | 0.51 | -41% |
| 4 | Sa | 3/8/2014 | 10:00 | 1:00 | 1.4 | 0.3 | 1 | 27.5 | 5.0 | 0.4 | 0.4 | 0.54 | -45% |
| 5* | Su | 3/9/2014 | 7:00 | 1:00 | 4.44 | 1.2 | 4 | 29.4 | 4.5 | n/a | n/a | 1.29 | -7% |
*- recap special
KEY (click to expand)
Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.
More on these numbers here.
Ratings History
2011-12 | 2012-13
More SpotVault in the Index.
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