SpotVault - Reign (CW) - 2013-14 Ratings

Reign

Thursdays, 9/8c, CW

2013-14 Original Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Th	10/17/2013	9:00	1:00	1.98	0.8	2	32.9	11.6	1.3	1.3	0.72	+11%
2	Th	10/24/2013	9:00	1:00	1.83	0.6	2	33.7	12.6	1.2	0.4	0.52	+16%
3	Th	10/31/2013	9:00	1:00	1.57	0.6	2	30.7	9.6	0.8	0.7	0.61	-1%
4	Th	11/7/2013	9:00	1:00	1.64	0.6	2	34.4	10.7	1.2	0.6	0.51	+18%
5	Th	11/14/2013	9:00	1:00	1.69	0.7	2	33.8	10.2	1.3	1.1	0.60	+16%
6	Th	11/21/2013	9:00	1:00	1.81	0.7	2	34.5	10.8	1.2	0.8	0.61	+14%
7	Th	12/5/2013	9:00	1:00	1.66	0.6	2	34.4	12.9	1.0	0.9	0.58	+4%
8	Th	12/12/2013	9:00	1:00	1.86	0.6	2	33.7	10.3	1.1	0.6	0.54	+12%
9	Th	1/23/2014	9:00	1:00	1.74	0.6	2	33.3	6.4	1.1	0.8	0.57	+5%
10	Th	1/30/2014	9:00	1:00	1.62	0.6	2	34.3	7.0	1.0	0.8	0.55	+8%
11	Th	2/6/2014	9:00	1:00	1.64	0.6	2	34.6	10.9	0.9	0.8	0.60	-1%
12	Th	2/27/2014	9:00	1:00	1.32	0.5	1	33.2	7.8	0.9	0.8	0.49	+3%
13	Th	3/6/2014	9:00	1:00	1.75	0.7	2	31.9	7.5	1.0	0.9	0.72	-2%
14	Th	3/13/2014	9:00	1:00	1.48	0.5	2	30.7	8.2	0.3	0.4	0.63	-20%
15	Th	3/20/2014	9:00	1:00	1.61	0.7	2	30.7	7.1	1.0	1.0	0.74	-6%
16	Th	3/27/2014	9:00	1:00	1.40	0.6	2	32.0	9.1	0.8	0.8	0.65	-7%
17	Th	4/10/2014	9:00	1:00	1.23	0.4	1	29.9	7.5	0.3	0.3	0.52	-23%
18	Th	4/17/2014	9:00	1:00	1.39	0.4	1	30.3	7.0	0.7	0.4	0.49	-19%
19	Th	4/24/2014	9:00	1:00	1.35	0.5	1	32.8	7.7	0.8	0.7	0.51	-3%
20	Th	5/1/2014	9:00	1:00	1.40	0.5	2	31.3	8.0	0.8	0.6	0.56	-10%
21	Th	5/8/2014	9:00	1:00	1.34	0.5	2	33.0	11.8	0.7	0.5	0.60	-17%
22	Th	5/15/2014	9:00	1:00	1.24	0.4	1	31.1	7.7	0.8	0.3	0.51	-21%
AVERAGES TO DATE:					Viewers	A18-49		Skew	y2y			True	Sitch
					1.57	0.58		47%				0.58	-1%

2013-14 Encore Ratings

Info					Ratings			Factors				Metrics
#	Day	Date	Time	Length	Viewers	A18-49	Share	PUT	bc	Lead		True	Sitch
1	Fr	10/18/2013	8:00	1:00	1.09	0.3	1	26.1	5.1	n/a	n/a	0.36	-16%
2	Th	12/19/2013	9:00	1:00	0.88	0.3	1	31.5	6.6	0.2	0.2	0.36	-16%
3	Th	12/26/2013	9:00	1:00	0.90	0.3	1	31.1	4.2	0.3	0.3	0.32	-7%
4	Th	1/2/2014	9:00	1:00	0.79	0.2	1	36.6	10.5	0.2	0.1	0.25	-21%
5	Th	1/9/2014	9:00	1:00	0.95	0.3	1	31.3	5.9	0.4	0.3	0.34	-12%
6	Th	2/20/2014	9:00	1:00	0.73	0.2	1	34.7	8.9	0.2	0.2	0.26	-23%
7	Th	4/3/2014	9:00	1:00	0.89	0.3	1	32.3	7.8	0.2	0.2	0.38	-21%

KEY (click to expand)

Viewers - The number of total viewers age 2+ (in millions) watching the program.
A18-49 -Percentage of US TV-owning adults 18-49 watching the program.
Share - Percentage of US TV-watching adults 18-49 watching the program.
PUT - ESTIMATED average percentage of TV-owning adults 18-49 persons currently using any TV in the show's timeslot.
bc - Average percentage of TV-owning adults 18-49 watching known broadcast TV shows that air in the show's live timeslot.
Lead - Adults 18-49 rating of the show's lead-in (last half hour), and the same number adjusted for compatibility.
True - A metric that adjusts the A18-49 rating for overall viewing levels, competition and lead-in.
Sitch - The percent difference between True and 18-49 rating, or a measure of how easy or difficult a given show's timeslot is.
Skew - Percentage of adults 18-49 within the show's total viewership.
y2y - Difference between the season-to-date A18-49 average and the A18-49 average from one year ago through the same number of episodes.

More on these numbers here.

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