Monday, October 7, 2013
ABC's Lucky 7 was the lowest-rated premiere during broadcast's traditional premiere week. A night that ABC started with a 4.7 demo at 8:00 for Agents of SHIELD ended with Lucky 7 plummeting all the way to a paltry 1.3 demo, down by nearly half from its direct lead-in Trophy Wife (2.3). It was crushed by competing dramas Chicago Fire (2.7) and Person of Interest (2.3).
The 30% drop from Agents of SHIELD brought down all the new shows that followed, but the bleeding actually accelerated in the second half of the evening. A finals downtick took Lucky 7 to a mere 0.7, down by a staggering 46% week-to-week. Trophy Wife had a 1.4 leading in at 9:30.
It got pulled last week after two episodes. The incredible 46% week two drop at least puts this on the fringes of the "biggest bomb of the A18-49+ era" conversation, though I don't think it comes all that close to unseating my pick, fall 2010's Lone Star. Anyway, I'm giving myself the win here. Cancel.
"First Two Weeks" is an ongoing experiment to see how often a new scripted show's fate can be predicted by the very earliest data. Here are the picks and lineups for every show this season.