Wednesday, October 23, 2013
The CW's newbie The Tomorrow People started off with a 0.9 demo, adjusting up in finals to match its lead-in from Arrow (0.9). It was actually right on the verge of being a 0.8, as it averaged 1.084 million 18-49ers (or an 0.853 rating). Still, this was a reasonably positive start for The Tomorrow People given the somewhat disappointing Arrow numbers.
In week two, The Tomorrow People was down to a 0.8 demo. But since this one wasn't as easy as The Originals, I decided to consult the more precise number again, which said 1.079 million, or down less than 1%. It was about as close as you can possibly get to adjusting up to a 0.9; this number is literally a 0.8498 rating! It is worth noting that Arrow got a lot stronger in week two, surging to a 1.1, so that was probably a good part of why it was even. But it's still a good hold even after accounting for that.
My pre-season prognosis was that this would be a nice but unspectacular retainer of the Arrow audience, and I see no real reason to veer from that prognosis in either direction through two weeks. This looks like the kind of decent performer the CW could really use to fill out a schedule that still isn't that deep, and it appears to have the early edge on fellow newbie Reign, which premiered a tick worse out of a much better lead-in. It's not as safe a bet as The Originals, but Renew.
See also: the week three prognosis for Super Fun Night.
"First Two Weeks" is an ongoing experiment to see how often a new scripted show's fate can be predicted by the very earliest data. Here are the picks and lineups for every show this season.